Programmatic Media Lead

PMG

$90K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in digital media and programmatic advertising
  • Intermediate expertise in Analytics and Marketing Metrics
  • Heavy background in programmatic video and Connected TV
  • Knowledge of Marketing Planning & Analysis and Database Marketing
  • Familiarity with Ad Exchanges and Demand Side Platforms
  • Channel expertise across CTV, OLV, and Display
  • Proficiency in Microsoft Excel and SQL

Responsibilities

  • Shape strategic vision for programmatic campaigns
  • Oversee campaign execution and performance analysis
  • Engage with senior client stakeholders on strategy discussions
  • Analyze performance, identifying trends and optimizations
  • Collaborate with cross-functional teams for holistic strategies
  • Develop and maintain programmatic roadmaps
  • Identify growth opportunities and execute innovative strategies

Benefits

  • Professional Development programs and mentorship opportunities
  • Generous paid time off and holiday allowances
  • Paid parental leave for family support
  • Competitive retirement and pension plans with matching
  • Fertility benefits for all team members
  • Comprehensive healthcare coverage
  • Pet insurance options
  • Company-funded lifestyle spending accounts
  • Commuter benefits for travel needs
  • Annual bonus eligibility for all employees
  • Volunteering opportunities with give-back hours
  • Access to AI Enterprise accounts and training sessions
Full Job Description
Who You Will Be Working With

The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world's most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

What You Will Do
  • Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG's integrated service offerings to maximize impact and client satisfaction.
  • Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
  • Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
  • Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
  • Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
  • Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
  • Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
  • Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring
  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
  • Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
  • Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
  • Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
  • A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
  • Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
  • Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.


What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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