PubMatic, Inc. is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry. PubMatic's advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.
PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies. The company also produces quarterly reports about advertising prices.
PubMatic was founded in 2006 by Rajeev and Amar Goel with Anand Das and Mukul Kumar. The PubMatic software was developed in Pune, India.
In 2011 the company hired Steve Pantelick as CFO, and in 2012 PubMatic raised $45 million from investors.
In 2014 PubMatic acquired mobile ad-server, Mocean Mobile, for $15.5 million.
In 2015, PubMatic opened an office in Latin America.
By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.
In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID, ID5, and LiveIntent.
In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.
Highest paying job titles at PubMatic include Account Executive, Product Management Director, and Product Marketing Manager