AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You'll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment. **Why join** You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat. **What you'll own** - Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing. - Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms. - Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental - Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel **What we're looking for** - 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms - Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops, - Strong test-and-learn track record, data driven, and creative. - Bonus if you have experience with landing page testing and conversion rate optimization - Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar. **Nice to have** - Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers. - Ad-tech, DSP, or marketplace background - Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. **Other Types of Pay:** Equity eligible **Health Insurance: ** Medical, Dental, Vision, Life, Disability **Retirement Benefits:** 401(k) Retirement Plan **Paid Time Off:** Unlimited Discretionary Time Off **Paid Holidays:** 10 paid holidays per year **Paid Sick Leave:** 80 hours per year **Method of Application:** Apply online **Application Window:** The application window is expected to close within 30 days of the posting date. CA Base Pay Range $153,000-$200,000 USD