AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion. The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam, and was reportedly named by Foroughis after the McLovin character from the film Superbad. The company operated in stealth mode until 2014. During this time, the company raised $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network, and focused on developing its product. Before emerging from stealth mode, AppLovin acquired customers including companies like Opentable and Spotify. In October 2014, AppLovin purchased the German mobile ad-network, Moboqo. On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hentai Capital, for $1.42 billion dollars.