Responsibilitie Responsibilities - Own content distribution for the PICO Store: Define and execute apps & content traffic strategy across PICO eco service channels(Feed, Store, Browser, Push, etc.), including the optimization of homepage layout and featured sections. Enhance app discoverability and user reach across both China and global markets through data-driven logic.Refine store displays based on user behavior data and platform goals. - Campaigns & Social Engagement: Design and launch high-impact campaigns to drive user engagement and retention, such as online multiplayer events, limited-time challenges, and user-generated content (UGC) programs. Support Discord initiatives, including community challenges and social events, to foster a vibrant developer-user ecosystem. Leverage social features to strengthen user interaction and platform stickiness. - Testing & Data Optimization: Partner with Product teams to suggest and test new store features or tools. Synchronize with Content and Developer teams on how we distribute and promote new apps. Collaborate with Data teams to support analytics frameworks, reporting dashboards, and experimentation pipelines. - Drive cross-functional collaboration: Partner closely with Product, Content Operations, Developer Operations, Legal, and Data teams to ensure the effective execution of platform initiatives and new feature rollouts. Qualification Minimum Qualifications - Education: Bachelor's degree or higher - Professional Experience: 5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles within the technology or media industry. - Growth & Distribution Expertise: Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive measurable operational improvements. - Full-Lifecycle Content Operations: Proven track record of managing the full content lifecycle for games, apps, or video platforms-from developer onboarding and global launches to post-release updates and long-term retention. This includes leading strategic curation, optimizing metadata and creative assets for discoverability, and managing title-specific campaigns to drive sustained user engagement and platform impact. - Collaboration & Execution: Expertise in global project management and cross-functional leadership, adept at synchronizing with EMEA and APAC teams to drive success in dynamic, fast-evolving environments. Preferred Qualifications - Industry Experience: Prior experience in app distribution platforms, content distribution, or gaming platforms is highly preferred. - Community Engagement: Hands-on experience with Discord community operations, including organizing online events, challenges, or developer-user engagement initiatives. Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $108000 - $208800 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.