Product Marketing Manager

hireVouch • $90K — $120K *
Toronto, ON M3C 0E3Hybrid
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience
  • Proven success in monetization strategy development
  • 2+ years in a leadership role with focus on revenue and retention
  • Experience with integrated marketing campaign design
  • Strong communication skills with executive stakeholders
  • Eagerness to use AI tools for workflow enhancement
  • Expertise in data-driven decision-making and risk mitigation

Responsibilities

  • Own primary metrics for product revenue and retention
  • Define monetization strategies and pricing frameworks
  • Oversee promotional campaigns and player reactivation efforts
  • Manage integrated product communication initiatives
  • Leverage player feedback for actionable insights
  • Align cross-functional teams with product goals

Benefits

  • Full-time, hybrid work arrangement for Ontario employees
  • Collaboration with various cross-functional teams
  • Opportunity to lead monetization initiatives
  • Involvement with innovative AI tools and strategies
  • Engagement in dynamic promotional campaigns
Full Job Description
Description

Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you'll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:
  • Own primary product revenue and retention metrics
  • Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
  • Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
  • Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
  • Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
  • Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Requirements

Must-Haves:
  • 5-7 years of experience in product marketing
  • Proven track record in developing pricing frameworks and monetization strategies
  • 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
  • Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
  • Evidence of effectively communicating strategic insights to executive stakeholders
  • Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
  • Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
  • Excellent written and verbal communication skills for crafting cohesive product messaging
  • Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
  • Experience setting and monitoring KPIs to evaluate campaign performance
  • Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
  • Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights


Nice-to-Haves:
  • Gaming and/or live operations background
  • History of managing real-time player engagement and in-game promotions
  • A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
  • Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)

About hireVouch

hireVouch Careers

There has never been a more opportune time to join hireVouch, a leading entity in the innovative employment landscape. This company stands out as a beacon of professional growth and diversity, offering a plethora of job opportunities across various sectors.

Explore the Opportunities

At hireVouch, the commitment to innovation and leadership in the industry propels the company forward. Candidates are invited to explore numerous positions, from internships to full-time roles, each packed with benefits aimed at nurturing skills and career advancement.

Engage in Meaningful Work

hireVouch leads with a culture that values diversity and inclusion, ensuring all team members have access to the tools and training necessary for success. The company's environment encourages professional development through leadership training programs and hands-on innovation.

Join a Dynamic Team

Being part of the hireVouch team means more than just filling a position. It's about contributing to a culture of growth, where every member’s input is valued and drives the company forward. Collaboration and networking are at the heart of hireVouch, with a global team dedicated to pushing the boundaries of what's possible.

Innovate and Transform

hireVouch is a hub for those who are driven to innovate. The company offers a platform where creativity meets technology, creating solutions that redefine industries. Professionals at hireVouch lead the charge in deploying groundbreaking strategies that set new standards in the market.

Career Development at hireVouch

The trajectory of a career at hireVouch is filled with endless possibilities. The company supports its team members with robust training programs, access to cutting-edge tools, and opportunities for upward mobility. From mastering technical skills to enhancing leadership capabilities, hireVouch is committed to helping individuals achieve their professional goals.

Diversity and Inclusion

Embracing diversity, hireVouch implements comprehensive diversity training programs that enrich the company’s inclusive culture. This approach not only enhances team dynamics but also contributes to a broader perspective in decision-making and innovation.

Apply Today

Discover the array of job opportunities at hireVouch by exploring open positions that align with your skills and interests. The hiring process at hireVouch is designed to be transparent and engaging, ensuring that every candidate is able to showcase their strengths from the resume submission to the interview stage.

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JOIN THE TEAM AT HIREVOUCH

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