PepsiCo

Marketing Manager - Carbonated Soft Drinks - 7Up & Mountain Dew

PepsiCo$90K — $110K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required, preferably in business/marketing
  • Over 6 years of experience in consumer-packaged goods marketing
  • Proven track record of analyzing data for strategic decision-making
  • Demonstrated success in consumer marketing effectiveness
  • Strong relationship-building skills with stakeholders at all levels
  • Business-savvy with a keen eye for market opportunities
  • Preferred experience in people management

Responsibilities

  • Deliver growth agenda for 7UP, SVNS Hard 7UP, and MOUNTAIN DEW brands by executing the annual business plan
  • Plan and execute innovative consumer communication campaigns across multiple media platforms
  • Lead development and execution of key marketing programs, including social media strategy
  • Foster a collaborative environment with the agency team for timely and budget-conscious program execution
  • Partner with various marketing and sales teams to ensure executional excellence and customer engagement
  • Communicate brand initiatives with the Field Sales organization during key meetings
  • Lead execution of brand plans to meet business targets for volume, sales, and profitability
  • Identify variances affecting brand performance and recommend actionable solutions

Benefits

  • Collaborative working environment with diverse agency teams
  • Opportunity to lead and coach a direct report
  • Engagement with various marketing specialists for innovative campaigns
  • Exposure to high-level strategic planning and execution
  • Access to resources and networks within a large, reputable company
Full Job Description
Responsibilities

  • Deliver the growth agenda on the 7UP, SVNS Hard 7UP & MOUNTAIN DEW brands, including the execution of the annual business plan
  • Plan and execute breakthrough consumer communication campaigns and media strategies across multiples mediums
  • Lead the development and execution of key Marketing Programs, including owning the brand's social media strategy
  • Foster collaborative working environment for a comprehensive agency team (Advertising, PR, Media, Promotions and In-Store) to deliver quality execution of programs on time and on budget
  • Partner with Sales Strategy, Field Marketing, Away from Home and Shopper Marketing teams to ensure strong customer pull-thru and executional excellence for all programs
  • Lead communication with Field Sales organization on brand initiatives during key meetings
  • Effectively lead and deliver strong execution against brand plans to meet key business targets (volume, gross sales, profitability, equity spend)
  • Work proactively with key business partners to identify key variances affecting brand and business performance and recommend/execute actionable solutions
  • Coach, motivate and lead 1 direct report.


Qualifications

  • Bachelor's Degree required; preferably in business/marketing.
  • Over 6 years of experience in consumer-packaged goods marketing.
  • Proven track record of analyzing data to inform strategic decisions.
  • Demonstrated success in superior consumer marketing.
  • Proven ability to build strong relationships with key stakeholders and influence at all levels.
  • Highly business-savvy with a keen eye for opportunities.
  • People management experience is preferred.

About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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