Description

As a Product Marketing Manager, you will play an integral role within CAE’s Marketing team. By thoroughly understanding our customers’ needs; advocating for our products, services & solutions; and clearly crafting the value propositions of our products and services, you will be equipped to develop innovative, compelling deliverables such as product messaging, marketing collateral, sales enablement materials and thought leadership content to support the growth of the Civil Aviation and D&S International business units.

Positioning

• Be the expert on the markets, buyers and end users that we partner with
• Create product positioning and messaging that illustrates how our solutions meet our customers’ needs and how they are differentiated from others in the market
• Develop and communicate the value proposition of our solutions both internally and externally, develop sales enablement tools/training that advances the selling process, and assist sales teams on calls when appropriate to provide a deeper understanding of our products and services
• Working collaboratively, create meaningful content and resources to differentiate CAE’s products and services from the competition (i.e., data sheets, infographics, solution briefs, white papers, webinars, web content, presentations, sales documentation, product videos, social media posts, release announcements)
• Follow and evaluate competitor and market trends to identify potential new capabilities and best position our products and solutions
  

Go-to-Market

• Collaborating with the Marketing Strategist, plan, execute and manage the cross-functional implementation of go-to-market strategies that deliver growth and an excellent customer experience
• Develop and provide decision support for market strategies as needed for various projects and stakeholders, including Directors and VPs

Market Insights

• Contribute to management of sources of market, customer, and competitor data 
• Attend industry conferences to gain market insights, understand customer needs

Minimum Qualifications

• A bachelor's degree in business, marketing, or related field
• 5+ years of work experience in B2B product marketing.
• Familiarity with aviation or defense & security training industry 
• Extensive knowledge in market segmentation, product positioning, strategic planning, and value propositions. Experience in market analysis
• A deep understanding of effective sales enablement and various sales collaterals
• Robust skills in Microsoft PowerPoint and Excel are a minimum

Preferred Qualifications

• Bilingual (French-English)
• Exceptional written and verbal storytelling skills, and the ability to take complex concepts and explain them simply and briefly
• A knack for creating compelling, differentiated, and memorable product narratives, and the ability to coach others to do the same
• A detail-oriented mindset with an eye for good product and content design
• Passion for collaborating with cross-functional teams
• The ability to influence colleagues with thought leadership
• A self-starter persona with the flexibility to adapt to ambiguous situations
• Critical thinking skills to ascertain the most effective market strategies
• Proven problem-solving, team building, project management, and leadership skills
• Some travel required (up to 10%)

Benefits

• Group Insurance
• Telemedicine Employee and Family Assistance Program
• Employee Stock Purchase Plan
• Group RRSP
• CAE Pension Plan/Defined Benefit Plan
• Sabbatical Leave
• Flex Time
• Enhanced Parental Leave

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