Figma

Product Manager, Acquisition

Figma$169K — $303K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience
  • Experience with user-facing product growth initiatives
  • Proven ability to link team output to business and user value with metrics
  • Strong collaboration skills across product and marketing teams
  • Deep empathy for users and understanding of complex product frameworks

Responsibilities

  • Develop and execute user acquisition strategies across Figma's product suite
  • Create experiments and features to enhance the logged-out and sign-up experience
  • Optimize visibility in traditional and generative search environments
  • Partner with Growth Marketing for rapid experimentation and improved measurement
  • Lead the EDU product strategy to engage students and educators with Figma's tools

Benefits

  • Equity options for employees
  • Health, dental, and vision insurance
  • Retirement plan with company contributions
  • Parental leave and family planning support
  • Mental health and wellness programs
  • Paid time off, including sick leave and holidays
  • Flexible PTO for exempt employees
  • Company recharge days and reimbursements for home internet and cell phone expenses
  • Lifestyle spending accounts for personal well-being
Full Job Description
WeJob Title Product Manager, Acquisition Job Description Were looking for an experienced Product Manager to accelerate Figmas user acquisition and top-of-funnel growth. As part of the Growth organization, youll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels. This is a full time role that can be held from one of our US hubs or remotely in the United States. What youll do at Figma: Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figmas product suite Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma Build and optimize systems that improve Figmas visibility in both traditional search and generative search experiences Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product-marketing integration Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products Wed love to hear from you if you have: 5+ years of product management experience Experience leading major product or growth initiatives across user-facing products Demonstrated ability to connect team-level work to broader business and user value through metrics Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions Deep user empathy, with the ability to navigate and understand complex product spaces While its not required, its a plus if you also have: Demonstrated understanding of AI-powered product development trends and their implications for our industry Track record of delivering impact through data-driven experimentation and strategic bets At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If youre excited about this role but your past experience doesnt align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer-provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law. Annual Base Salary Range: $169,000-$303,000 USD

About Figma

Figma is a cloud-based design and prototyping tool for digital projects. The company was founded in 2012 by Dylan Field and Evan Wallace. Figma's software is used by designers and developers to create user interfaces, websites, and mobile applications. The company has offices in San Francisco and London.
Learn more about Figma
Size
500 employees
Industry
Founded
2012

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