3-5+ years of hands-on paid social advertising experience
Experience managing Meta Ads Manager campaigns
Strong understanding of audience segmentation and digital marketing funnels
Experience with conversion tracking, pixels, event tracking, and UTM parameters
Advanced Excel and reporting skills
Strong analytical and problem-solving abilities
Responsibilities
Build, launch, and manage paid social campaigns across Meta platforms
Develop campaign structures for multiple brands/accounts
Create and maintain audience segments using various targeting methods
Coordinate with creative teams to ensure campaign assets meet performance goals
Allocate and manage advertising budgets efficiently
Perform ongoing optimization of campaigns to improve lead quality
Develop recurring reporting dashboards and analyze performance trends
Benefits
Medical, dental, and vision insurance
Life and disability coverage
Retirement plan
Paid sick time, time off, and holidays
Employee Assistance Program
Professional development opportunities
Other company-sponsored wellness or support programs
Full Job Description
Position Summary:
The Paid Social Media Buyer & Optimization Specialist is responsible for planning, launching, managing, optimizing, and reporting on paid social advertising campaigns across Meta (Facebook and Instagram) and other social platforms. This role drives qualified inquiries, patient acquisitions, and brand awareness through audience targeting, budget management, performance optimization, testing, and analytics.
The key areas of responsibility include:
Campaign Strategy & Execution
Build, launch, and manage paid social campaigns across Meta platforms.
Develop campaign structures for multiple brands/accounts aligned to service lines, target audiences, and geographic markets.
Create and maintain audience segments using demographic, behavioral, geographic, and interest-based targeting.
Coordinate with creative and landing page resources to ensure campaign assets support performance goals.
Manage campaign setup including objectives, tracking, budgets, placements, and conversion events.
Budget Management
Allocate and manage advertising budgets efficiently across campaigns, regions, locations, and service lines.
Monitor pacing and spend to ensure budget adherence and maximize return on investment.
Reallocate spend based on performance trends and business priorities.
Optimization & Testing
Perform ongoing optimization of campaigns to improve lead quality and conversion rates.
Conduct A/B testing of audiences, creative assets, copy, placements, and landing pages.
Monitor key performance indicators including:
Reach
Impressions
CTR
CPC
CPL
Conversion Rate
Cost Per Acquisition (CPA/CAC)
ROAS (where applicable)
Identify opportunities to improve performance through audience refinement and creative recommendations.
Analytics & Reporting
Develop recurring reporting dashboards and scorecards.
Analyze performance trends and provide actionable recommendations.
Generate weekly, monthly, and quarterly reports for marketing leadership.
Translate campaign data into business insights and strategic recommendations.
Partner with admissions, CRM, and analytics teams to improve attribution and measurement.
Collaboration
Work with scheduler and content teams to ensure that creative is aligned with campaign objective and optimized for success.
Support integrated campaigns across paid, organic, SEO, email, and community engagement channels.
Ensure campaign execution aligns with brand standards and compliance requirements
Qualifications
Required
3-5+years of hands-on paid social advertising experience.
Experiencemanaging Meta Ads Manager campaigns.
Strongunderstanding of audience segmentation and digital marketing funnels.
Experiencewith conversion tracking, pixels, event tracking, and UTM parameters.
AdvancedExcel and reporting skills.
Stronganalytical and problem-solving abilities.
Preferred
Healthcare,behavioral health, or consumer services marketing experience.
Experiencewith Google Analytics (GA4).
Experiencewith Salesforce, Marketing Cloud, HubSpot, or similar CRM platforms.
Exposureto TikTok, Reddit, LinkedIn, or YouTube advertising.
Experiencewith dashboard/reporting tools such as Power BI, Looker Studio, or Tableau.
Benefits:
Medical, dental, and vision insurance
Life and disability coverage
Retirement plan
Paid sick, time off, and holidays
Employee Assistance Program
Professional development opportunities
Other company - sponsored wellness or support programs
