New Gym Opening Marketing ManagerBe the marketing partner franchisees count on when it matters most.
Team | Franchise Marketing
Reports to | Director, Franchise Marketing
Location | New York City or Dallas, hybrid, three days per week at HQ
Travel | Up to 40%, depending on openings and training
Salary | Range: $75,000 to $90,000, plus a discretionary bonus. Exact salary depends on experience and targets up to the mid-point.
THE OPPORTUNITY A franchisee only opens a gym once, and they only get one shot at a strong launch. With 600+ gyms today and plans to open 100 more every year, helping those launches succeed is one of the most important jobs in our network.
As New Gym Opening Marketing Manager, you are the primary marketing partner for franchisees through pre-sale and grand opening. You will guide franchisees from early planning through their first three months, then hand them to their Franchise Marketing Partner with real momentum. You advise, you influence, and you bring data and proven plays from our best openings. The budget and final decisions stay with the franchisee, so your impact comes from trust and good judgment.
WHAT YOU WILL OWN - Pre-sale and openingGet every franchisee ready for a strong First Workout, and stay hands-on through the first three months.
- Local strategyWork with franchisee teams and media agencies on localized plans and budgets that match pre-sale and opening targets.
- Channel setupOversee social, email, local listings, and website setup, and train franchise staff on the tools.
- Offers and conversionShape founding-member offers, set up lead capture, and partner with the gym sales team on handoff and conversion.
- Local activationRecommend grassroots tactics like community and B2B partnerships, local events, ambassador programs, and launch-week PR. Understand the role of paid, owned and earned in pre-sale strategy and execution success.
- The playbookOwn the New Gym Opening Marketing Playbook, and feed learnings from every opening back to creative and product. Make recommendations and support pilots to gain learnings and future optimizations.
- Your teamManage opening timelines and direct a Franchise Associate who supports multiple openings at once.
WHAT YOU BRING - 3 to 5+ years in marketing, ideally with franchise concepts or the fitness category
- New Store Opening or New Gym Opening experience is highly preferred
- Understanding of paid media for lead generation and sales, and the ability to read performance and pivot quickly
- Proficiency with CRM, email, analytics, and project management tools, plus working knowledge of local SEO and Google Business Profile
- Strong project management across multiple locations at once
- Exceptional communication skills and the ability to build trust with franchisees, operators, and cross-functional teams
- Willingness to travel up to 40% of the time
WHAT WE OFFER - Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short- and long-term disability coverage
- Employee Assistance Plan with confidential counseling and support
- Education assistance program
- Free Crunch gym membership at all our clubs nationwide
- Milestone Anniversary Recognition program
If you are passionate about fitness and love building plays that get gyms off to a fast start, apply today Flexible work from home options available.
Compensation: $75,000.00 - $90,000.00 per year
