3-6 years in field or event marketing, preferably in B2B SaaS, FinTech, or AI
Track record of organizing impactful in-person and virtual events
Strong project management skills with ability to juggle multiple programs
Thrives in fast-paced, high-growth settings with adaptability to change
Responsibilities
Develop and execute a comprehensive event strategy tailored for field events
Augment live events with an effective virtual strategy
Oversee logistical details such as vendor management and on-site execution
Implement systematic lead capture and follow-up to enhance ROI
Manage and track an ongoing event budget
Collaborate with sales and senior stakeholders on collaborative initiatives
Report on event outcomes and broader marketing roadmaps
Benefits
Strong product-market fit with leading financial institutions
Work with a world-class, intellectually-driven team
Opportunities for rapid learning and advancement
Engage with innovative AI technology at the forefront of the finance industry
Contribute to a state-of-the-art product aimed at transforming finance
Full Job Description
The Role:
Rogo is looking for a dynamic and strategic Field Marketing Manager to help maximize our brand reach and shape Rogo's field strategy at a time of rapid growth and innovation. This person will both architect and execute high-impact, high-touch events that drive awareness, and strengthen our presence across the finance industry in key markets - both domestically and abroad. Successful events that we run will showcase our bench of senior talent and have a bespoke, sophisticated execution to engage some of the most discerning audiences in the world.
What You'll Do:
Implement an event strategy that is anchored in field events (e.g. conferences, trade shows, panels, roundtables, fireside chats, networking events, VIP experiences, dinners, happy hours, partner events, brand activations, product launch activations and employer branding events)
Implement a smaller-scale virtual event strategy to augment our field event strategy (webinars, virtual activations and experiences)
Manage event logistics, including vendor sourcing, budgeting, attendee management, and on-site execution
Implement formulaic onsite lead capture and post-event follow up sequences to maximize ROI and ensure consistency
Manage an ongoing event budget
Collaborate cross-functionally with sales, product and senior stakeholders to support major initiatives
Own and report outcomes around both individual events and the broader field marketing roadmap
Maintain brand consistency (appearance, tone, voice and vibe) across events
What You'll Need:
5+ years of field marketing or event marketing experience, ideally in B2B SaaS, Institutional finance, FinTech or AI
Proven track record of planning and executing both in-person and virtual events that drive pipeline and brand awareness
Strong project management and organizational skills - demonstrated ability to manage multiple, complex programs simultaneously
Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations
The ability to code-switch between reactive mode of quickly placing an executive in a an existing event in a few days and proactive mode by conceiving and executing a Rogo-hosted event end-to-end over months
Who You Are
You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
You are ambitious. You have fun solving problems that others think are impossible.
You are curious. You find joy in learning about AI, technology, and finance.
You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.
You are collaborative, organized, thoughtful, and kind.
