Field Marketer

Profound

$120K — $170K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in field marketing or demand generation, preferably in B2B SaaS
  • Proven track record in executing successful tradeshow and event strategies
  • Strong collaborative skills to work closely with sales teams
  • Data-driven mindset with a focus on measuring campaign effectiveness
  • Ability to thrive in fast-paced, dynamic environments
  • Experience in audience targeting and messaging for marketing campaigns
  • Bonus: familiarity with social media amplification and partner marketing

Responsibilities

  • Develop and implement multi-touch field marketing campaigns for events
  • Manage full lifecycle of tradeshow strategy including execution and conversion
  • Collaborate with sales teams to align on key accounts and outreach
  • Drive pipeline generation through direct engagement at events
  • Design and execute account-based marketing programs combining multiple channels
  • Extend event engagement through content and social media collaboration
  • Oversee vendor management and budget tracking for marketing activities

Benefits

  • Full suite of benefits including health and wellness
  • Equity opportunities in a growing company
  • Supportive company culture focused on sales alignment and teamwork
  • Professional development opportunities and fast learning environment
  • Flexible work environment, with an emphasis on in-office collaboration
Full Job Description
Marketing
• New York, New York • San Francisco, California
• In-office

As Field Marketer, you will own the strategy and execution of Profound's field marketing motion, including tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue. This is not a set up a booth and hope role. This is a roll up your sleeves, get it done, deeply sales-aligned position.

What you'll do
  • Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment
  • Own Profound's tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion
  • Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up, and celebrate wins together
  • Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
  • Design and run field ABM programs across one-to-few and one-to-many motions that combine events, direct mail, social, email, and outbound
  • Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
  • Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
  • Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
  • Continuously test, iterate, and improve in a fast-paced environment where learning velocity matters


Who you are
  • A doer, not just a planner, thriving in fast-moving environments and loving being in the action
  • Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound-aligned campaigns
  • Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles
  • Comfortable working side by side with Account Executives and SDRs, sharing goals, pressure, and wins
  • Strong instincts for messaging, audience targeting, and on-the-ground execution
  • Organized, scrappy, and resourceful, able to fix things when they break
  • Data-minded and focused on pipeline, influence, and what actually moved the needle
  • Experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies


Location

This is an on-site role based in our NYC or London office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 to $170,000 (NYC). Profound's total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

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