JOB SUMMARYSupport the execution of media initiatives across Paid Media and SEO, leading the end-to-end operational process for promotional Paid Media campaigns across domestic and international markets. This includes creative briefing, quality control, campaign execution, and performance reporting. Partner with the SEO team by owning the end-to-end blog development process, from initial briefing through to publishing.
POSITION RESPONSIBILITIES- Support the execution of Paid Media and SEO initiatives that drive awareness, engagement, and bookings.
- Coordinate promotional Paid Media campaign timelines, creative assets, approvals, and deliverables across internal teams, agencies, and external partners.
- Support Paid Media campaign setup, quality control, trafficking coordination, tagging, optimization, and performance reporting.
- Own the SEO blog development process, including project briefing, quality control, stakeholder feedback, publishing, optimization, and reporting.
- Partner with the SEO Manager on ad hoc initiatives supporting GEO, SEO, and Digital PR priorities.
- Collaborate with Paid Media Senior Specialists to maintain campaign documentation, naming conventions, taxonomy requirements, project plans, and marketing calendars.
- Develop recurring reports and dashboards to monitor campaign performance and track business results.
- Partner with the Paid Media Manager and Senior Specialists on international projects, campaign execution, and reporting.
- Collaborate cross-functionally with Media, CRM, Social, Creator, PR, Revenue Management, Brand, and Analytics teams to support integrated marketing initiatives.
- Identify and implement process improvements that increase efficiency, consistency, and speed to market.
- Performs other related duties as assigned.
QUALIFICATIONSDEGREE TYPE: Bachelor's Degree
FIELD(S) OF STUDY: Business, Communications, Advertising, or a related field, or an equivalent combination of education and relevant experience.
EXPERIENCEMinimum five years of experience in marketing, media, advertising, digital marketing, social media, SEO, partnerships, influencer marketing, or related fields.
COMPETENCIES & SKILLS- Strong project management, communication, analytical, and organizational skills, with the ability to drive initiatives from planning through execution.
- Working knowledge of key digital marketing channels, including paid media, SEO, social media, influencer marketing, strategic partnerships, and marketing measurement.
- Ability to collaborate effectively across cross-functional teams, manage multiple priorities, and thrive in a fast-paced environment.
