Qualifications

• Bachelor's degree in Marketing or Marketing Technology and 7+ years in marketing technology or marketing operations in regulated industries.
• Hands-on experience with enterprise MarTech platforms like Adobe Target, Segment CDP, Snowflake, Salesforce, and Adobe Experience Manager.
• Strong understanding of customer data, identity, consent, and personalization strategies.
• Experience optimizing digital customer journeys in multi-channel environments.
• Proven track record of managing vendors, budgets, and complex cross-functional initiatives.
• Ability to navigate ambiguity and manage complex stakeholder relationships.
• Influential communicator capable of working across both technical and non-technical teams.

Responsibilities

• Own and define the end-to-end MarTech vision and roadmap across platforms.
• Evaluate new technologies and build business cases to establish KPIs tied to outcomes.
• Maximize existing MarTech investments and drive optimization of key platforms.
• Partner with teams to refine digital customer journeys for key use cases across multiple channels.
• Develop and execute data-driven conversion optimization programs utilizing experimentation tools.
• Design and analyze A/B and multivariate tests using Adobe Target.
• Leverage customer insights and data to scale effective personalization experiences.

Benefits

• Opportunities for professional development and advancement within the company.
• Collaborative work environment that values innovation and strategic thinking.
• Access to the latest MarTech tools and platforms for hands-on experience.
• Flexible work arrangements promoting work-life balance.