USAmeriBancorp

Marketing Strategist, Commercial

USAmeriBancorp • $80K — $120K *
Morristown, NJ 07960In-Person
Finance & Insurance
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or Business-related field
  • 5+ years of experience in developing marketing campaigns
  • Proven results in a fast-paced, high-growth environment
  • Strong project management skills with exceptional organization
  • Ability to work cross-functionally with diverse teams
  • Self-motivated with a results-oriented mindset
  • Experience in using analytics for campaign effectiveness

Responsibilities

  • Develop and implement marketing strategies aligned with business goals
  • Plan and execute integrated multi-channel marketing initiatives
  • Ensure consistent branding across all platforms and materials
  • Collaborate with design teams for high-quality marketing collateral
  • Monitor and adjust marketing campaigns based on performance data
  • Coordinate strategic marketing campaigns with internal and external teams
  • Oversee campaign management for resource prioritization
  • Innovate marketing practices for all initiatives

Benefits

  • Collaborative work environment
  • Opportunities for professional development
  • Exposure to diverse marketing strategies and channels
  • Support for innovative marketing practices
  • Potential for cross-functional team involvement
Full Job Description
Responsibilities include but are not limited to:
  • Develop and implement comprehensive marketing strategies that align with business objectives and sales targets.
  • Plan and execute multi-channel marketing initiatives, including digital marketing, print media, website content development, social media presence, email marketing campaigns, CRM tools, and more.
  • Ensure consistent brand messaging across all platforms and marketing materials.
  • Collaborate with design teams to produce high-quality marketing collateral.
  • Monitor and analyze campaign performance and adjust strategies as necessary.
  • Coordinate with Internal and external teams around initiation and development of strategic marketing campaigns.
  • Manage the overall focused portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources.
  • Bring innovative thinking and marketing practices to all marketing activities.


Required Skills:
  • Proven track record of delivering results in a dynamic, high-growth environment.
  • Strong knowledge of Commercial businesses.
  • Drives toward goals, takes initiative.
  • Strong project management skills, highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts.
  • Ability to work cross functionally with different teams and company stakeholders.
  • Strong communication and collaboration skills.
  • Self-motivated and results-oriented.
  • Strategic thinker with an ability to learn, contribute, and takes full ownership over Seller Support.
  • Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness.

Required Experience:
  • Bachelor's degree in Marketing or Business-related discipline and a minimum of 5 years experience in the marketing field developing marketing plans/campaigns and designing interactive applications and networking platforms.

Preferred Experience:
  • MBA degree. Experience in marketing within the finance sector and B2B space.

About USAmeriBancorp

Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets. ,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
Learn more about USAmeriBancorp
Industry
Legal & Accounting
* Ladders Estimates

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