Marketing Solutions ConsultantPhiladelphia, PA | Hybrid
Position OverviewWe are seeking an experienced and creative Marketing Solutions Consultant to support the development and execution of strategic marketing and communications initiatives for a leading health insurance organization. This position will focus on translating complex products, programs, capabilities, and business results into compelling marketing materials, presentations, and campaigns that drive awareness, customer engagement, and business growth across the B2B market. The ideal candidate will bring a strong background in B2B marketing, content development, executive-level presentations, and sales enablement, along with the ability to collaborate across multiple business functions.
Key ResponsibilitiesMarketing Strategy & Content Development
- Plan, develop, and execute marketing and communications initiatives that support product awareness, customer engagement, adoption, and business growth.
- Translate complex product information, business capabilities, programs, and results into clear, compelling messaging tailored to target audiences.
- Develop engaging marketing collateral across multiple formats, including presentations, fact sheets, thought leadership articles, talking points, digital content, social media, and sales enablement materials.
- Create customer-facing materials that effectively communicate business value and support sales, retention, and account growth initiatives.
- Identify opportunities for new marketing campaigns and content based on customer needs, market trends, and business priorities.
Presentation Development & Visual Storytelling
- Design and develop polished, visually compelling PowerPoint presentations for executive leadership, clients, business partners, and sales teams.
- Transform complex information, data, and strategic concepts into engaging presentations, graphics, and marketing materials.
- Apply graphic design principles, including layout, typography, color, visual hierarchy, and data visualization, to enhance the effectiveness of marketing communications.
- Collaborate with creative teams to ensure consistency in branding, messaging, and visual presentation.
- Develop materials that clearly communicate key messages and drive audience engagement.
Campaign & Project Management
- Lead the planning, coordination, and execution of marketing campaigns and communications initiatives for key accounts, business partners, and corporate projects.
- Manage project timelines, deliverables, stakeholder expectations, and competing priorities from concept through completion.
- Ensure marketing materials are delivered on time, meet quality standards, and align with organizational objectives.
- Support multiple concurrent projects while adapting to changing business needs and deadlines.
Cross-Functional Collaboration
- Partner with Product, Sales, Clinical, Operations, Informatics, and other internal stakeholders to understand business capabilities and develop effective marketing strategies.
- Work closely with subject-matter experts to translate technical and complex information into accessible, audience-appropriate content.
- Build strong working relationships across departments to ensure alignment between marketing initiatives and business priorities.
- Support employer, broker, consultant, and sales audiences through the development of targeted marketing communications.
Required Qualifications- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing, communications, sales enablement, account support, or a related discipline.
- Advanced proficiency in Microsoft PowerPoint, with demonstrated experience creating polished, executive-ready and client-facing presentations.
- Strong understanding of graphic design principles, including layout, typography, visual hierarchy, color, and data visualization.
- Proven experience developing marketing collateral, sales presentations, communications campaigns, and customer-facing content.
- Excellent written and verbal communication skills, including the ability to simplify complex concepts and tailor messaging to different audiences.
- Strong project management and organizational skills, with the ability to manage multiple initiatives, prioritize deadlines, and maintain high-quality deliverables.
- Experience collaborating with cross-functional teams and stakeholders at various levels of an organization.
- Strong understanding of B2B marketing strategies, customer needs, and business objectives.
- Ability to work independently, take initiative, and thrive in a fast-paced, collaborative environment.
Preferred Qualifications- Previous experience in health insurance, healthcare, employee benefits, or another complex B2B industry.
- Experience creating marketing materials for employers, brokers, consultants, or enterprise-level clients.
- Background in product marketing, sales enablement, corporate communications, or strategic account marketing.
- Experience transforming complex business data and technical information into engaging visual presentations.
- Familiarity with marketing campaign development, brand messaging, and creative content strategy.
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