OverviewThe Public Relations Manager will be a strategic storyteller responsible for raising TP-Link's brand awareness and credibility through creative, high-impact communications. This role will craft compelling narratives that differentiate our technology and products, while securing meaningful visibility across Tier-1 to Tier-3 media. Partnering with internal teams and agencies, this leader will drive standout campaigns for consumer electronics launches and thought-leadership initiatives that advance TP-Link's voice in the market. Success will be measured through clear PR outcomes including share of voice, sentiment, impressions, and message pull-through.
Key Responsibilities- Lead end-to-end PR strategy and execution for new product launches, including briefing timelines, embargo management, and coordinated messaging.
- Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume coverage that captures top-tier interest and reinforces TP-Link's unique market position.
- Build and maintain strong relationships with Tier-1 to Tier-3 media, expanding the active media pool - with particular focus on outlets and reviewers frequently cited or referenced by AI search/answer engines (e.g., Google AI Overview, ChatGPT, Perplexity) - to strengthen TP-Link's visibility in AI-driven discovery and search results.
- Develop and maintain comprehensive media guides and briefing materials (product fact sheets, key messaging, spokesperson Q&A, competitive positioning) to ensure accurate, consistent coverage across all media tiers.
- Manage the product seeding and review program - coordinating sample allocation, tracking loaner units, setting review timelines, and following up with media/reviewers to secure timely, high-quality coverage.
- Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image.
- Align and integrate PR efforts with companywide goals and cohesive storytelling, integrating cross-functional resources (marketing, sales, etc.).
- Measure performance using data-driven metrics - share of voice, sentiment, impressions, message pull-through, and increasingly, AI citation/visibility tracking - to optimize results and demonstrate impact.
Requirements- Bachelor's degree in Marketing, Public Relations, Communications, or related field, required.
- 3+ years of PR experience, ideally in consumer electronics or technology, leading successful media relations and product launch programs.
- Exceptional storytelling and messaging skills, with the ability to engineer compelling narratives that clearly differentiate TP-Link's technology in the market.
- Strong existing network and media intelligence to proactively secure high-quality coverage with Tier-1 to Tier-3 outlets across consumer tech and business press.
- Proven success driving product launches and thought-leadership initiatives that elevate brand awareness and credibility.
- Skilled in PR analytics and performance measurement, including media impressions, share of voice, sentiment, message pull-through, and business outcomes, with the ability to optimize campaigns based on data.
- Creative, proactive mindset with strong problem-solving skills and the agility to respond quickly in fast-moving situations.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
BenefitsSalary Range: $100,000 - $130,000
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
