This role will develop and execute best-in-class earned media campaigns for Amazon MGM Studios' theatrical slate, from global tentpoles and branded IP to original films with industry-leading filmmakers and talent. Reporting to the Head of Global Theatrical PR, this leader will be responsible for crafting complex, multi-faceted PR strategies that drive cultural conversation, build anticipation, and maximize impact from production through theatrical release and awards.
As Sr. Manager, Theatrical PR, you will build, lead, and inspire a team of publicists while working collaboratively across marketing, distribution, awards, and international teams to deliver integrated campaigns that serve both creative and business objectives. You will serve as a strategic counselor to senior executives, filmmakers, and talent, providing guidance on reputation management, media strategy, and communications opportunities. This role requires the ability to nimbly and effectively navigate senior stakeholders in a matrixed, fast-paced organization, and to manage competing priorities with poise and precision.
The ideal candidate is a strategic thinker with a proven track record of delivering high-impact, innovative earned media campaigns for major theatrical releases. Must possess deep expertise in the evolving media landscape, strong relationships with top-tier entertainment and consumer press, and demonstrated success managing communications for high-profile talent and filmmakers. Must have the ability to manage crisis communications swiftly and effectively in service of mitigating reputational and financial risk. Should understand global box-office metrics, the festival and convention landscape, and the cultural dynamics that fuel audience engagement.
This role offers the opportunity to shape how Amazon MGM Studios shows up in the theatrical marketplace, establishing the studio as a premier destination for filmmakers and audiences alike.
Key job responsibilities
• Develop and execute integrated theatrical PR campaigns that generate high-impact earned media and drive cultural conversation for Amazon MGM Studios' theatrical slate
• Lead PR strategy for theatrical releases from greenlight through production, release, and awards, ensuring campaigns are cohesive, innovative, and aligned with business goals
• Build, mentor, and inspire a team of publicists, fostering a culture of excellence, creativity, and collaboration
• Provide strategic communications counsel to senior executives, filmmakers, and talent on media strategy, reputation opportunities, and potential challenges
• Manage crisis communications and issues management, developing messaging and response strategies that protect the studio's reputation and mitigate financial risk
• Build and maintain deep relationships with key entertainment, consumer, and cultural media across digital, print, and broadcast platforms
• Partner closely with marketing, distribution, awards, international, and cross-functional teams to deliver seamless, integrated campaigns
• Oversee campaign budgets, agency partnerships, and vendor relationships, ensuring efficient and impactful allocation of resources
• Develop campaign plans, messaging frameworks, press materials, and executive communications
• Lead and develop strategic PR activations at major festivals, conventions, premieres, and industry events
• Stay ahead of the evolving media and cultural landscape, identifying emerging platforms, voices, and opportunities to amplify campaigns
About the team
Join a dynamic, diverse team of PR professionals who work collaboratively to deliver innovative campaigns that break-through the culture and drive opening weekend box office.
BASIC QUALIFICATIONS
- 10+ years of professional communications, public relations, or public affairs experience
PREFERRED QUALIFICATIONS
- Bachelor's degree in a related field
- 15+ years of professional communications, public relations, or public affairs experience
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 165,800.00 - 224,300.00 USD annually
