Marketing Operations Manager

We're looking for a Marketing Operations Manager to join our team supporting the Marketing and Sales teams to scale our top of funnel operations through constant measurement, marketing performance evaluation, and automation to obtain new SMB clients and partners

You will own the implementation and optimization of our marketing technology, with HubSpot at the core, so that it gives the organization visibility that drives business insights and planning. You will also enable and optimize Top of Funnel growth across our Direct and Accountant & Bookkeeper channels. This is a unique opportunity to join our growing, data-driven team, drive impact and inform how we scale Relay.

What You'll Be Doing

Strategy & Planning Set the direction for marketing operations and Top of Funnel.

• Scope and manage marketing operations initiatives aligned to team and business goals.
• Enable and optimize Top of Funnel growth across our Direct SMB and Accountant & Bookkeeper channels, with clear success criteria defined up front.
• Prioritize by customer impact, efficiency, and business value, and explain the tradeoffs to internal stakeholders.
• Flag risk early and reshape or stop initiatives that are not performing or producing growth.

Execution & Delivery Build and run the systems and automation behind the funnel.

• Administer and optimize HubSpot (workflows, lead lifecycle, scoring, reporting) and manage the rest of our marketing tech stack.
• Build and run AI agents and automations in production that support the Top of Funnel, such as lead routing, enrichment, and follow-up.
• Own system enhancements and process rollouts end to end, remove blockers, and support the work through adoption.

Systems Thinking & Data Insights Turn our data into visibility and decisions.

• Build marketing attribution models that capture the buyer's multi-touch journey.
• Define core KPIs and build dashboards and reports that marketing, sales, and leadership trust.
• Create the infrastructure and utilize campaigns to track events success
• Diagnose friction between marketing and sales and fix root causes, not symptoms.
• Analyze trends and turn them into clear, specific recommendations.

Collaboration & Communication Bring people along and make the work stick.

• Build trusted partnerships with marketing, sales, and leadership.
• Present recommendations clearly to technical and non-technical audiences.
• Create alignment when things are ambiguous or moving fast.
• Document processes so they're easy to reuse and cross-train.

Who You Are

• You have 4+ years of experience in an operations role in a data-driven environment, on a fast-growing team or in a technical environment
• Have hands-on HubSpot experience as marketing automation tool (required), including workflows, reporting, and CRM/marketing hub administration
• Proficient with CRM platforms and integrations (Salesforce, Iterable), sales productivity tools (Outreach, Gong) and enrichment providers (Clay, ZoomInfo)
• Experience and familiarity with AI tools, and a track record of building agents and automations that solve real operational problems.
• Comfortable being in the weeds, with enthusiasm for detail, plus the ability to rise up and see the broader picture
• A love of process. You are adept with complex data inputs, you find common themes and clear outcomes, and you translate business objectives into actionable quarterly strategies.
• You are a strong communicator who thrives in cross-functional environments and can translate complexity into clarity

Bonus Points

• Experience building RevOps infrastructure from the ground up or scaling operations in a high-growth environment.
• Experience supporting a PLG and sales-assisted hybrid GTM motion.
• Background in fintech or SMB-focused SaaS environments.
• You have worked with SMBs in North America

The Interview Process

• Stage 1: A 30 minute Google Meet video call with a member of the Talent team
• Stage 2: A 45-minute Google Meet video call with the Hiring Manager
• Stage 3: A 60-minute Case Study Interview
• Stage 4: A 45-minute conversation with a member of our leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $112,500 CAD to $137,500 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $125,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role's defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.