5-10 years of marketing experience in a generalist or small-team environment
Comfort managing outside agencies and holding them accountable
Experience with website management and content direction
Event and tradeshow planning experience
Internal communications expertise for employee engagement
Ability to work independently and prioritize competing demands
Experience in a multi-location or field-services business is a plus
Familiarity with M&A-related rebranding or integration communications is a plus
Strong writing and project management skills
Responsibilities
Serve as the primary contact for the digital marketing agency, setting priorities and reviewing deliverables
Manage social media content, ensuring alignment with other marketing materials
Own strategy and content direction for company websites, coordinating updates
Support marketing efforts across 50+ local district offices, including event sponsorships
Plan and coordinate participation in industry tradeshows and job fairs
Draft internal communications to keep employees informed and engaged
Lead rebranding efforts for newly acquired companies and develop communication plans
Benefits
Opportunity to build and shape the marketing function in a growing company
Broad exposure across various marketing areas, ideal for career growth
Direct visibility with leadership and a real seat at the table as the company scales
Full Job Description
Hybrid - Opportunity to work from a Corporate office in Rockville Centre NY, Long Beach, CA or Austin TX
The Role
We need a marketing "athlete", someone who can run point on everything from managing our outside digital marketing agency to supporting local office event sponsorships to leading internal communications during acquisitions. This is not a role for someone who wants a narrow lane. You'll wear a lot of hats, move between strategic and tactical work in the same day, and build the marketing function's presence across a decentralized, multi-location organization.
You'll thrive in this role if you're comfortable with ambiguity, enjoy being the go-to person for "who handles this?", and get energy from juggling multiple workstreams without needing heavy oversight.
What You'll Do
Agency & Digital Management
Serve as the primary point of contact for our third-party digital marketing firm, setting priorities, reviewing deliverables, and holding the agency accountable to performance goals
Manage and monitor social media content, primarily LinkedIn, ensuring alignment with content developed for the company blog, e-guides, and other marketing materials
Own the strategy and content direction for company websites, coordinating updates and improvements with the agency and internal stakeholders
Field & Local Office Support
Support marketing efforts across our 50+ local district offices, including local event sponsorships, community involvement, and corporate sponsorship coordination
Serve as a marketing resource for district leadership who need collateral, guidance, or execution support
Tradeshows, Job Fairs & Events
Plan and coordinate participation in industry tradeshows, including logistics, booth materials, signage, and promotional strategy
Support the HR and Recruiting team with any marketing collateral needed for job fairs and hiring events
Internal Communications
Draft internal company communications, keeping employees informed and engaged across a growing, multi-location workforce in partnership with HR and Executive team
Develop communication plans for major company announcements, initiatives, and changes
M&A / Acquisition-Related Marketing
Lead rebranding efforts for newly acquired companies, including signage, website integration, collateral updates, and brand transition communications
Partner with the M&A Integration team to build communication plans (internal and external) for new acquisitions
Help newly acquired employees and customers understand and adjust to the Impact Fire brand
General Marketing Ownership
Manage marketing collateral, branding consistency, and messaging across the organization
Take on ad hoc marketing projects and initiatives as they arise. This role will evolve as the company grows
What You Bring
5 -10 years of marketing experience, ideally in a generalist or small-team environment where you owned multiple functions
Comfort managing outside agencies/vendors and holding them accountable to deliverables and timelines
Experience with website management/oversight (you don't need to code, but you should be comfortable directing web strategy and content)
Event and/or tradeshow planning experience
Internal communications experience - you know how to write for and engage employees, not just customers
A track record of working independently, prioritizing competing demands, and executing without a lot of hand holding
Experience in a multi-location, decentralized, or field-services business is a strong plus
Experience with M&A-related rebranding or integration communications is a strong plus (but not required, we'll teach you our process)
Strong writing and project management skills
A "no task too small, no project too big" mentality
Why Join Us
A chance to build and shape the marketing function at a company in active growth mode
Broad exposure across brand, digital, events, internal comms, and M&A ideal for someone who wants to grow their scope over time
Direct visibility with leadership and a real seat at the table as the company scales
Compensation
Base Salary - $90,000 to $120,000
Bonus - 10% to 15%
Successful completion of a drug test and pre-employment background screening is required.
