Experienced with online marketing programs (SEM/SEO, Paid Social, etc.)
Thorough knowledge of web analytics tools (e.g., Google Analytics)
Experience in B2B and/or B2C retail environments
Proven ability to manage and mentor a medium-sized team.
Responsibilities
Develop and implement the brand strategy
Create marketing strategies for new and existing products
Oversee marketing strategy implementation across various channels
Direct and manage the marketing team to meet objectives
Collaborate with Sales and Product Development to support commercial goals
Ensure marketing objectives are met by the team
Manage social media presence and reputation enhancement efforts
Benefits
Opportunity for professional growth and advancement within the organization
A dynamic work environment with collaborative teams
Engagement with cutting-edge marketing technologies
Direct impact on shaping the company's market strategy
Creative freedom to develop and implement innovative marketing initiatives.
Full Job Description
We are looking for a highly experienced Marketing Manager to be in charge of the organization's marketing ventures. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a "voice" that will make a difference.
Job Description:
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
Working closely with the company's Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
Ensuring that the marketing objectives are implemented by the marketing team.
Work closely with creative and production team to define marketing materials and programs.
Highly experienced in Content Production and Editing to guide team.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organization.
Undertake continuous analysis of competitive environment and consumer trends
Control budgets and allocate resources among projects.
Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
Conduct general market research to keep abreast of trends and competitor's marketing movements
Requirements:
Bachelors or master's degree in Marketing
Minimum of 5 years' experience in Marketing
Proven track record of success in senior digital marketing roles.
