Experience managing online reputation and review-generation programs.
Strong analytical skills to connect marketing activities to revenue.
Responsibilities
Own lead volume and cost metrics across digital channels from lead to funded loan.
Develop and execute paid search and social strategies, including budget and testing frameworks.
Support affiliate channels by monitoring lead quality and cost efficiency.
Lead conversion rate optimization through A/B and multivariate testing.
Own organic search strategy and track organic lead contributions.
Design and optimize email lifecycle and re-engagement campaigns.
Monitor and respond to customer reviews and manage reputation reporting processes.
Build reporting that connects marketing spend to leads and funded loans.
Benefits
Vacation hours accrue based on years of service.
40 hours of paid sick time after 90 days of employment.
9 Paid Holidays + 1 Cultural Celebration Day.
Multiple PPO Medical Plans and HDHP eligible plan.
Dental and Vision Coverage.
Company Paid Life Insurance.
401K with a generous employer match.
Additional benefits including Optional Life, FSA, and Pet Insurance.
Free Legal Services and Employee Loan Program.
Full Job Description
Marketing Manager - Digital & Performance Marketing
Location: Location: Hybrid - Irvine, CA
Mutual of Omaha Mortgage is looking for a Marketing Manager to own our digital marketing ecosystem - paid media, SEO, email and marketing automation, and online reputation - with a singular focus: generating high quality, cost-efficient leads that convert to funded loans. This role reports directly to the SVP of Marketing & Analytics.
Performance Marketing & Lead Generation
Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across all digital channels, measured through the full funnel from lead to funded loan.
Develop and execute paid search, paid social, and display strategy (Google Ads, Microsoft Ads, Meta), including budget allocation, bid strategy, and testing frameworks.
Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.
SEO & Content
Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and content planning aligned to lead-generation goals.
Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.
Email & Marketing Automation
Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
Manage segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
Ensure email programs adhere to CAN-SPAM, TCPA, and applicable consent and opt-out requirements.
Online Reputation Management
Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.
Analytics, Reporting & Strategy
Build and maintain reporting that connects channel spend to leads, applications, and funded loans; flag anomalies and recommend corrective action.
Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
Ensure all advertising, web, email, and reputation content for regulated products (Reverse/HECM, forward, refinance) aligns with company advertising and disclosure standards prior to launch.
Stay ahead of platform, algorithm, and industry changes and proactively recommend adoption where it improves efficiency.
Present performance results and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements
Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization. • Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo), including segmentation, nurture design, and deliverability management.
Experience managing online reputation, including review response and review-generation programs.
Strong analytical skills, with the ability to connect marketing activity to downstream revenue using CRM and web analytics data.
Experience in a regulated industry (financial services, mortgage, insurance) strongly preferred; reverse mortgage/HECM experience a plus.
Self-directed and comfortable operating with autonomy in a fast-paced, results-driven environment.
The hourly rate for this position is $60 per hour.
We offer an extensive compensation package. Benefits include:
Vacation - Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
Paid Sick Time - 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
Multiple PPO Medical Plans, as well as HDHP eligible plan.
Dental Coverage
Vision Coverage
Company Paid Life Insurance
401K with a generous employer match
Additional Benefits including - Optional Life, FSA, Pet Insurance etc.
