Role SummaryAt Rivian, every launch is a chance to show people what's possible when adventure and technology go together. As Marketing Manager, you'll turn brand strategy and business priorities into the campaigns and product launches that people remember. You'll own the work from the first brief to the final retro, and you'll make sure every touchpoint tells one clear, emotionally resonant and impactful story.
This role suits someone who has strategic clarity, creative judgment and the operational discipline to move a big idea from concept to market without losing what made it great.
Responsibilities- Own tentpole campaigns end to end. Lead major brand campaigns and product launches from strategy to in-market. You set the pace, keep momentum and hold the work to a high bar.
- Write the brief that sets up great work. Align teams on the objective, audience, insight and creative opportunity.
- Quarterback go-to-market. Bring channels and cross-functional partners (i.e. Creative, Social, Media, CRM, Software/Product, Comms, Experiential) together around one big campaign idea. Make sure every channel plan ladders up to the campaign's goals and every touchpoint works as part of a whole.
- Bring launches to life. Partner with Product on positioning and messaging for vehicle, software and service launches. Own launch readiness so that what we promise consumers is what they experience.
- Push creative to be its best. Work with in-house teams and agencies, judging work against the brief and business objectives. Give clear, actionable feedback at every stage, and review every asset before it ships.
- Run a tight budget. Partner with Marketing Ops and Finance to keep spend tracked and on plan.
- Make every campaign smarter than the last. Set KPIs at kickoff, then turn results into honest learnings: what worked, what didn't and why.
Qualifications- 7+ years leading integrated consumer campaigns, product launches, product marketing, or brand marketing at a brand, agency or both
- A track record of briefs that unlocked breakthrough creative
- Comfort leading cross-functional teams without direct authority
- Sharp creative instincts and a high bar for craft and accuracy
- Fluency with KPIs, budgets and turning data into decisions
Pay DisclosureThe salary range for this role is $125,000 to $165,560 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.
The successful candidate may be eligible for annual performance bonus and equity awards.
We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.
You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 11/16/26.
