6-10+ years of B2B marketing experience, preferably in IT services or related technology sectors.
Proven track record of contributing to pipeline and revenue growth in complex B2B environments.
Experience in leading brand positioning and website development initiatives.
Ability to simplify complex technical services into compelling value propositions for enterprise buyers.
Skilled in developing campaigns and marketing programs that align with commercial objectives.
Strong grasp of pipeline development, lead qualification, and marketing-sourced revenue.
Excellent communication skills for collaboration with sales, leadership, and external partners.
Hands-on approach to creating, executing, and measuring marketing initiatives.
Responsibilities
Lead a brand refresh, including logo, visual identity, and messaging.
Develop a modern, conversion-focused website.
Create content and sales enablement assets for enterprise sales support.
Design campaigns and partner marketing initiatives tied to measurable outcomes.
Enhance MPOYNT's employer brand to attract high-performing talent.
Establish marketing reporting, KPIs, and attribution metrics.
Drive measurable contributions to qualified pipeline and revenue growth.
Benefits
Comprehensive benefits package.
Opportunity for performance bonuses.
Potential growth path to Director as the marketing function scales.
Full Job Description
This is not a maintenance role. This is not a brand-only role. This is not a coordination role.
This is ownership.
THE MANDATE
You will:
Lead a focused brand refresh, including logo, visual identity, positioning, and messaging.
Lead the development of a modern, conversion-focused website.
Build content and sales enablement assets that support enterprise sales.
Develop campaigns, events, and partner marketing initiatives tied to measurable business outcomes.
Strengthen MPOYNT's employer brand, positioning the company as a destination for high-performing talent looking to build their careers in a growing technology company.
Establish marketing reporting, KPIs, and attribution.
Drive measurable contribution to qualified pipeline and revenue growth.
WHAT SUCCESS LOOKS LIKE
Clear, differentiated positioning in the market.
A refreshed brand and modern website aligned to enterprise buyers.
Strong sales enablement and customer-facing content.
A stronger employer brand that attracts high-calibre talent and reflects MPOYNT's culture, ambition, and opportunity.
Defined marketing KPIs, attribution, and reporting.
Measurable contribution to qualified pipeline and revenue.
A scalable marketing foundation ready for future team growth.
WHAT THIS ROLE REQUIRES
6-10+ years of B2B marketing experience, ideally within IT services, MSP, consulting, or related technology sectors.
Demonstrated contribution to pipeline and revenue growth in a complex B2B sales environment.
Experience leading brand positioning, website development, and go-to-market initiatives.
Ability to translate complex technical services into clear, compelling value for enterprise buyers.
Experience developing campaigns, content, events, or partner marketing programs that support commercial objectives.
Strong understanding of pipeline development, lead qualification, attribution, and marketing-sourced revenue.
Strong communication skills and the ability to work effectively with sales, leadership, partners, and external vendors.
A hands-on builder who is comfortable creating, executing, measuring, and improving the work.
GROWTH PATH
This role is designed to evolve into Director as the marketing function scales.
LOCATION
Toronto, ON
This is a full-time, in-office position, five days per week.
The final salary offer will be determined by individual factors including background and relevant industry experience.
If you want to build a marketing engine from the group up, tie brand directly to revenue, and have real ownership inside a scaling company - THIS IS YOUR OPPORTUNITY!
