About the RoleWe're hiring a
Marketing Events Lead to own the execution of Sprig's event programs, from field events and conferences to Sprig-hosted experiences and meetups. Events are at the heart of this role: you'll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression.
You'll work closely with the Go-To-Market team to bring Sprig's event calendar to life, coordinating across internal teams, vendors, speakers, and partners to deliver polished, high-impact experiences from planning through execution.
This role is ideal for someone with a few years of marketing or events experience who is ready to take on greater ownership. You thrive on logistics, love the energy of live experiences, and know how to turn a plan into a polished, well-executed event.
This role requires 4 days per week in our San Francisco HQ (Wed is WFH).
Your Impact- Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution
- Attend Sprig's flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy.
- Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through
- Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement
- Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
- Track event performance and surface insights that help us continuously improve our programs and investment
- Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact
- Willing and able to step in and support Sprig's broader marketing and pipeline-driving efforts as needed.
Your Strengths- 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
- Experience independently managing events or programs from planning through execution
- Enthusiastic about working on-site 4x/week and collaborating closely with teammates in person.
- Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
- Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders
- Highly detail-oriented and proactive, with strong judgment and the ability to solve problems quickly when plans change
- Genuine enthusiasm for events, community building, and creating memorable in-person experiences
- Experience with B2B or SaaS marketing programs is a plus
- Ability to thrive in a fast-paced startup environment and travel up to 10%
Benefits & Perks- Competitive Salary
- Competitive Employee Equity
- 401K Program
- Medical, Dental, and Vision Benefits
- FSA/HSA Benefit
- $175/month Commuter Benefit
- Additional Wellbeing Benefits
- Flexible Paid Time Off
- Paid Parental Leave
- Professional Development Stipend
- Hybrid Office Policy
- Lunch and dinner daily
- Company Sponsored Social Events
