Honor is a smartphone brand majority owned by a state-owned enterprise controlled by the municipal government of Shenzhen. It was formerly owned by Huawei Technologies. As part of the former owner Huawei Consumer Business Group's dual-brand strategy, Honor provides smartphone handsets targeting young consumers but has released tablet computers and wearable technology as well.
As of 2016, George Zhao served as global president of Honor. In November 2020, Honor was acquired by Shenzhen Zhixin New Information Technology Co., Ltd.
Founded in 2013, Honor's line of smartphones allowed Huawei to compete with mid-range online smartphone brands in China and globally. Honor sells its products mainly online through its own sites as well as via third-party online retailers. Some Honor products are available to purchase at stores in select markets.
In November 2020, the Honor brand was sold to Shenzhen Zhixin New Information Technology, a majority state-owned company controlled by the Shenzhen municipal government, to "ensure" its then-parent company, Huawei's survival, due to US sanctions against them. U.S. sanctions restricted the sale of hardware components to Huawei by American firms.
Honor began its international expansion in April 2014, launching the Honor 3C in Malaysia, followed by the release of the Honor 6 in Europe in October. By June 2015, the brand had expanded into 74 countries, including in Europe, India, and Japan.
Highest paying job titles at Honor include Software Engineer, HR Business Partner, and General Manager