Honor is a smartphone brand majority owned by a state-owned enterprise controlled by the municipal government of Shenzhen. It was formerly owned by Huawei Technologies. Honor provides smartphone handsets primarily targeting young consumers but has also released tablet computers and wearable technology. As of 2016, George Zhao was global president of Honor. In November 2020, Honor was acquired by Shenzhen Zhixin New Information Technology Co. Ltd. Honor was founded in 2013 as a Huawei sub-brand with the aim of offering lower-cost products and targeting a younger audience than the parent company. Honor's line of smartphones allowed Huawei to compete with mid-range online smartphone brands in China and globally. Honor primarily sells products online, but some Honor products are also available at stores in select markets. In November 2020, the Honor brand was sold to Shenzhen Zhixin New Information Technology, a majority state-owned company controlled by the Shenzhen municipal government, to "ensure" its then-parent company, Huawei's survival, due to US sanctions against them. U.S. sanctions restricted the sale of hardware components to Huawei by American firms. Honor began to offer its products internationally in 2014, launching the Honor 3C in April in Malaysia, followed by the Honor 6 in Europe in October. By June 2015, the brand was available in 74 countries. In October that year, announced its goal to increase revenue to $5 billion with plans to focus on India.