Bachelor's degree in marketing, business, or related field.
4-6 years of brand marketing experience, preferably in beauty or CPG.
Passion for beauty, pop culture, and digital/social trends.
Strong project management skills in fast-paced environments.
Analytical skills for interpreting sales data and digital KPIs.
Responsibilities
Own the end-to-end Go-to-Market process, collaborating with various teams.
Analyze business performance and provide optimizations to senior leadership.
Create localized campaigns and brand content with global teams.
Define local content needs for digital and retail channels.
Champion a social-first mindset, translating trends into consumer-centric campaigns.
Manage global development timelines and oversee marketing budgets.
Monitor US makeup trends and analyze performance data for actionable insights.
Benefits
Opportunity to work with a trend-forward beauty brand.
Collaborative environment with global marketing teams.
Engagement with emerging social media platforms.
Involvement in innovative marketing strategies and campaigns.
Full Job Description
Job Title: Manager- US Marketing
Brand: NYX
Location: El Segundo, CA
Position Overview
The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand's marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.
Key Responsibilities
Campaign Excellence & GTM:
Own end-to-end "Go-to-Market" process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
Work with A&I and global teams to create brand content and execute localized campaigns
Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps
Portfolio Forecasting:
Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends
Culture-Led Social Strategy:
Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.
Project Management & Budgeting:
Manage global development timelines, asset and campaign creation, and localization for the US market.
Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.
Market Analysis & Consumer Insights:
Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
Share performance and activation recaps clearly and concisely with leadership via decks and other comms.
Qualifications & Experience
Education: Bachelor's degree in marketing, Business, or a related field.
Experience: 4-6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).
Skills & Competencies:
Deep passion for beauty, pop culture, and digital/social trends.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Strong analytical skills with experience interpreting sales data and digital KPIs.
Excellent communication and cross-functional collaboration skills.
Salary Range: 90k-128k + Bonus
About L'Oreal
L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
