Job Title Manager, TikTok Shop - Content (Urban Decay)
Location: L'Oreal West
Reports To: Dir, TikTok Shop (Urban Decay)
What You Will Learn:- Content Strategy & Data Optimization: Own the TikTok content calendar for specific brand(s), leverage qualitative and quantitative insights to optimize narratives, execute A/B testing, and analyze organic/commerce data via the TikTok Business Suite to maximize ROI.
- Content Innovation & Division Leadership: Drive brand content innovation (such as Content Flooding aligned with product priorities,live streaming, and webinar evolution). Analyze competitive trends across the category/categories to stay at the forefront of innovative storytelling.
- Livestreaming: propose strategic frame, TSP for affiliate, owned model, cadence, seasonality
- Webinar Evolution: propose strategic frame, create best-in-class execution/brief model for brand, execute monthly + branded/seasonal webinars (approximately 1 per month)
- TikTok Shop Ecosystem & Execution: Drive full-funnel e-commerce performanceby tracking KPIs (GMV, AOV, reach), partnering cross-functionally to support product launches, and building agile content banks.
- Creator Community & Agile Approvals: Partner to establish and brief the core creator/affiliate network. Support agile approvals for creators and content by educating brand teams, and translate performance metrics into executive-level insights.
- Hands-On Creative Production: Lead end-to-end short-form video production (scripting, filming, editing using mobile tools like CapCut and Adobesuites), forecasting audio/meme trends to deliver native-feeling content rapidly.
- Best in class modeling: Lead by example by filming first partly TikTok content that models high quality storytelling and product education for the affiliate network to emulate (in partnership with Affiliate Manager)
What We Are Looking For:Required Qualifications:
- Bachelor's Degree
- 3-5 years of experience
- Experience with TikTok Shop
- Microsoft Office Suite
- In-office presence
Preferred Qualifications:
- Beauty experience on TikTok Shop preferred
- Strong project management, communication, and organization
As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:Salary Range: $90,200 - $128,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) - Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
