SmartFinancial, Inc.

Digital Marketing Manager

SmartFinancial, Inc. • $80K — $115K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital marketing with proven track record in lead generation
  • Strong ability to negotiate and achieve optimal campaign results
  • Highly analytical mindset for uncovering insights from data
  • Hands-on experience across multiple digital marketing channels
  • Familiarity with CPC, CPL, and CPM platforms and networks is advantageous
  • Excellent communication and organizational skills
  • Current management of large-scale financial services lead generation campaigns

Responsibilities

  • Develop, manage, and optimize marketing campaigns to meet CPA goals
  • Identify key drivers for campaign scaling and profitability
  • Collaborate with analytics team to leverage data for campaign optimizations
  • Facilitate communication between technical and creative teams
  • Analyze reporting and partner insights to propose strategic improvements
  • Explore and test new marketing channels to enhance company offerings

Benefits

  • Comprehensive health coverage including dental and vision for you and dependents
  • 401(k) retirement plan with company matching contributions
  • Generous paid time off, including holidays and extensive product training
  • Opportunities for professional growth and advancement within the company
  • Flexible work arrangements with options for hybrid working
Full Job Description
We are looking for an experienced digital marketer who thrives in a results-driven environment and lives and breathes digital marketing channels like Vertical, and Paid Search. If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI's in the process, then you might be our next Digital Marketing Manager!

The compensation for this position is $80,000-$115,000 annually.

What You'll Do
  • Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
  • Uncover campaign scale and profit drivers.
  • Work with our analytics team to structure data to make optimizations against those drivers.
  • Manage communications between technical and creative teams.
  • Analyze reporting, as well as partner insights, to recommend strategic improvements.
  • Research and test new marketing channels for the company.


What Were Looking For
  • Demonstrated success launching and managing at-scale and profitable lead generation campaigns.
  • Strong negotiation ability to achieve efficient results for campaigns.
  • Highly analytical with the ability to structure data and analytics to uncover critical insights.
  • Deep hands-on experience across various marketing channels.
  • Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus.
  • Excellent communication and organizational skills.
  • Currently managing at-scale financial services lead generation campaigns.


What We Offer
    • Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
    • Retirement Plans: 401(k) retirement plan with company matching contributions.
    • Paid Time Off: Generous PTO, holidays, and extensive paid product training.
    • Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
    • Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.


Join SmartFinancial and become a key player in driving growth for insurance agencies. Apply now, and let's achieve success together!

About SmartFinancial, Inc.

SmartFinancial, Inc. is a publicly traded bank holding company for SmartBank. SmartBank is a full-service commercial bank founded in 2007, with 35 branches and 4 loan production offices spanning Tennessee, Alabama, and the Florida Panhandle. SmartBank specializes in providing exceptional customer service, commercial lending, mortgage banking, and wealth management services. SmartBank has earned numerous accolades for its customer service and performance, including being named a Top Performing Bank in the Nation by Bank Director Magazine, a Best Bank to Work For by American Banker, and a Top 100 Community Bank by American Banker. SmartFinancial, Inc. is headquartered in Knoxville, Tennessee.
Learn more about SmartFinancial, Inc.
Size
400 employees
Market Cap
$465.7 million
Industry
Net Income
$24.3 million
5 Year Trend
+24.1%

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