JOB DESCRIPTION
Manager, Media & Omnichannel OperationsDepartment: Cobalt
Reports to: VP, Omnichannel Media
Location: New York, NY or Philadelphia, PA (Hybrid)
Role OverviewThe
Manager, Media & Omnichannel Operations will plug in from day one to build, launch, and run the programs behind our live client work. This role owns the Activate and Measure steps in practice: deploying journeys and media, setting up tracking and attribution, and keeping every program accurate, compliant, and measurable.
This is a
hands-on role for a detail-driven operator who loves building in marketing automation and media platforms, and wants to grow with a modern omnichannel team.
Key Job Responsibilities(Duties may include, but are not limited to the following)
Journey Build & Deployment (Day One)- Build and deploy email journeys, personalized landing pages, and lifecycle programs in our marketing automation platform.
- Set up segmentation, triggers, and next-best-action rules from activation plans.
- Run QA and launch checklists for every deployment, including links, rendering, data, and tracking.
Target- Sync HCP target lists, patient audiences, triggers, and suppression lists to CRM and media platforms.
- Support data pulls for audience sizing and target list updates.
Activate- Traffic campaigns across DSPs and media partners, including tags, pixels, and creative specs.
- Assemble MLR-approved modular content into journeys and media, keeping versions, tagging, and ISI accurate.
- Monitor pacing and delivery in flight and flag optimizations to the activation and media teams.
- Ensure consent, preferences, and privacy requirements are applied across every program.
Measure- Set up attribution and tracking for every launch across owned and paid channels.
- Build and maintain real-time engagement and media reporting dashboards.
- Prepare clean campaign data for Rx lift studies and media mix modeling with Analytics.
- Own naming conventions, taxonomy, and data hygiene across programs.
Process & Automation- Document SOPs and QA standards as the team grows.
- Automate repeatable build, QA, and reporting workflows.
Qualifications- 3 to 5+ years of experience in marketing automation, CRM operations, or media operations; healthcare or pharma preferred.
- Hands-on with platforms such as Salesforce Marketing Cloud, Customer.io, Braze, Veeva, or Adobe.
- Comfortable with HTML email, dynamic content, segmentation logic, and basic SQL.
- Understanding of tags, pixels, tracking, and Google Tag Manager; exposure to Campaign Manager 360, DSPs, or social ad platforms is a plus.
- Experience building reports and dashboards in tools such as Looker Studio or Tableau, with strong Excel skills.
- Exposure to attribution, Rx lift, or media mix model data inputs is a plus.
- Working knowledge of pharma requirements, including MLR, ISI, and consent management.
- Detail-oriented, organized, and ready to plug in immediately on live programs.
- Interest in automation and AI tools to make operations faster and smarter.
