Channel Development Lead / ActivationJob Title: Manager, E-Commerce Channel Development (Activation)
Division: L'Oréal Dermatological Beauty (LDB)
Reports To: AVP, E-Commerce & Commercial Strategy
Location: Hudson Yards, NY
The Opportunity & Your ImpactAs the Channel Development Lead, you will focus on generating traffic and improving the path to purchase across retailer e-commerce platforms. You will develop retailer and third-party partnerships, lead digital merchandising and shopper-experience initiatives, and coordinate emerging channel opportunities. You'll connect retailer capabilities and shopper needs with LDB's commercial priorities, while working closely with account teams and cross-functional partners to support online growth.
Key Job Responsibilities- Retailer & Third-Party Partnerships: Develop relationships with retailer site-merchandising teams, vendors, and third-party partners to advance strategic collaborations, category shifts, events, and channel growth.
- Digital Merchandising & Shopper Experience: Work with retailers and internal partners to implement digital services, site stories, content proposals, and broader digital merchandising and UX initiatives.
- Traffic & Path-to-Purchase Initiatives: Identify opportunities to support online traffic and improve the path to purchase, including online events, retailer activations, and other channel-specific initiatives.
- eAssortment, Bundling & Basket Building: Develop e-assortment and bundling opportunities, including virtual bundles, routine builders, and other digital experiences designed to support basket building.
- Emerging Channel Coordination: Coordinate the operational components of emerging platforms and services, including TTS, Instacart, Shipt, and DoorDash, as applicable.
- TTS Business Coordination: Manage TTS business activities, including assortment strategy, sales projections, and vendor and affiliate coordination.
- Hero Product Strategy: Define and maintain the online Hero product approach, coordinating with Sales and Trade Marketing to support product visibility and performance.
- Medical Advocacy: Partner with Medical and other internal teams to ensure relevant medical needs are accurately communicated and addressed throughout the retailer ecosystem.
- Online Performance & Shopper Insights: Work with internal partners to surface themes from shopper reviews and escalate significant customer-service issues for appropriate follow-up.
- Cross-Functional Collaboration: Partner with Commercial Strategy, customer teams, Marketing, Category Development, Medical, CDMO/CDAO, and other relevant teams to align initiatives and
support execution.
- Omnichannel Activation Coordination: Coordinate with Trade Marketing and Customer Marketing teammates to align plans and execution across online and offline channels, supporting synchronized retailer activations and a consistent shopper experience.
- Insights & Media Partnership: Partner with Category Development to apply category and shopper insights, and coordinate with Media teams to connect retailer partnerships, digital merchandising, and activation plans with relevant media opportunities.
Background & Experience RequirementsEducational Background- Bachelor's degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or a related field.
Professional Experience- 5-8+ years of experience in e-commerce, digital marketing, channel development, or commercial strategy within an FMCG/CPG environment.
- Experience working with retail partners, digital merchandising, e-commerce activations, or third-party platforms is preferred.
Technical Skills- Comfort using e-commerce analytics and retailer tools.
- Ability to use business and shopper insights to develop practical recommendations and coordinate execution across teams.
Salary range: $98K-$140K 
