Vida is looking for a strategic and detail-oriented
Ecom Manager, Merchandising & Buying to own the end-to-end product lifecycle for several of our digital stores-from line planning and buying to site merchandising and conversion optimization. This role plays a critical part in driving sales performance by ensuring we have the right product, in the right place, at the right time, paired with a compelling online shopping experience.
Compensation: $85-100k Annually
Job responsibilities are, but are not limited to:
Product Buying & Line Planning- Develop seasonal and annual assortment plans based on historical data, trend analysis, and customer insights.
- Identify product opportunities and gaps based on performance, customer demand, and market trends.
- Build and manage relationships with wholesale team and cross functional partners to deliver the best quality product during optimal selling periods.
- Forecast product demand and place buy orders in alignment with inventory targets, sales goals, and budget constraints.
- Own reporting on product, category, and promotional performance to inform future buying and merchandising decisions.
- Track KPIs including revenue, gross margin, inventory turn, AOV, and sell-through.
- Conduct in-season and post-season analysis and identify learnings for future planning.
- Manage SKU lifecycle from introduction to markdown or phase-out, ensuring inventory productivity.
- Collaborate with VP/E-commerce and Planning on replenishment, open-to-buy (OTB), and margin management.
- Partner with operations, logistics, and customer service teams to ensure inventory availability and a seamless post-purchase experience.
Merchandising/e-Comm- Own the digital merchandising strategy: monthly editorial stories and home page layout for individual websites.
- Comp shop relevant competitor sites and apps for promotional activity, product and navigation opportunities. Stay on top of current market site trends and technology enhancements
- Develop seasonal merchandising calendars aligned with marketing, promotions, and product drops. Brief all asset needs in Asana and in person to creative team and graphic designers.
- Own product set up in system and ensure product data accuracy (descriptions, images, pricing, tags) and to help maximize SEO and conversion.
- Maintain PLPs and PDPs to drive optimal conversion and customer engagement
- Plan and execute digital promotions in coordination with VP/E-commerce, Planning and Wholesale teams.
- Work closely with UX partners to leverage analytics to monitor product performance (CTR, conversion rate, units sold, return rate) and adjust strategies accordingly.
Qualifications:• Bachelor's degree required.
• Minimum 5 years of merchandising & buying experience within fashion industry, with proven expertise in trend analysis, assortment planning, and driving sales through strategic product selection; e-comm/omni channel experience a plus
• Strong verbal and written communication skills; Entrepreneurial spirit and strong problem-solving skills
• Strong analytical and retail math skills
• In depth understanding of Open to Buy and financial metrics to drive it
• Strong commercial product eye, informed by data and ability to identify key market trends and opportunities
• Familiarity with Web analytics (Google Analytics) and A/B testing.
• Ability to work quickly and accurately in a fast-paced environment
• Experience working in E-commerce platforms, particularly Shopify and/or Shopify Plus is a plus but not required
• Skilled at managing multiple projects at once and pivot priorities as needed
Direct applicants only, no third-party staffing inquiries, please. #LI-ONSITE
