Netflix

Manager, Netflix is a Joke Social Marketing

Netflix$177K — $306K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in social marketing focused on comedy
  • Expertise in multi-platform marketing campaigns
  • Strong understanding of social media trends and platform functionalities
  • Passion for comedy, entertainment, and pop culture
  • Exceptional written and verbal communication skills
  • Ability to analyze data and use insights for content creation
  • Experience building relationships with executives and production teams

Responsibilities

  • Develop and implement a social strategy targeting comedy fans
  • Align social strategies with overall marketing for Netflix comedy titles
  • Manage agency resources for social campaigns throughout production stages
  • Collaborate with cross-functional teams to integrate social with business strategies
  • Utilize analytics to refine and improve social strategies
  • Serve as the main contact for social strategy across multiple departments
  • Build relationships with platform representatives for better campaign opportunities

Benefits

  • Health plans and mental health support
  • 401(k) retirement plan with employer match
  • Stock options program
  • Disability programs and health savings accounts
  • Family-forming benefits
  • Flexible paid time off for salaried employees
  • 35 days annual paid leave for hourly employees
Full Job Description

The social team at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across social. 

The Opportunity

We are looking for a Social Manager to lead our efforts to connect with comedy fans on social, on Netflix, and beyond with a unified strategy to best serve our members and the comedy audience at large. 

This is an exciting hands-on role that requires passion and deep knowledge of the comedy landscape, as well as the ability to translate these insights into compelling social creative. They will manage social coverage of our robust stand-up slate, support our biggest comedy titles and talent across film, series, and LIVE, and lead all social efforts for Netflix is a Joke Fest. They'll also manage the day-to-day of the Netflix is a Joke social channels, collaborating cross-functionally to align social strategy with overarching marketing goals and creating both evergreen and original content that engages our audience and fuels fandom.

The ideal candidate is a senior comedy and social media expert with a proven track record managing talent and comedian relationships. They bring a strong social media background, entertainment experience, and excellent editorial judgment to balance the needs of the audience with the needs of our business. They will have experience working with executives, filmmakers, showrunners, talent, talent representatives, agencies and production partners. It is necessary to have strong strategic vision, sharp copy-writing skills, and the ability to work collaboratively with multiple teams.

Key Responsibilities:

  • Develop and execute social strategy to reach Comedy fans across social platforms, including our [redacted] is a Joke comedy social channels

  • Responsible for building social strategy for relevant Netflix comedy titles, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, and content distribution across the Netflix social ecosystem

  • Manage agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution.  

  • Work with key cross-functional partners including Title Marketing, Content, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to Comedy audiences. 

  • Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.

  • Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on Comedy.

  • In partnership with other platform managers, develop relationships with the platform reps - ensure you are up to date product updates, opportunities to be included in Beta tests, platform best practices, etc.

Background and Specific Skills:

  • 8+ years experience in social marketing with an expertise in the comedy space.

  • Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies. 

  • Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.

  • Background and affinity for Comedy, entertainment and pop culture spaces

  • Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.

  • Excellent written and verbal communication skills.

  • Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.

  • Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.

  • Able to build strong relationships and work across many internal cross-functional teams. 

  • Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room. 

  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

  • Respect, understanding, and enthusiasm for Netflix culture.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $177,000.00 - $306,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

About Netflix

Netflix, Inc. is an American media company founded on August 29, 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, and currently based in Los Gatos, California, with production offices and stages at the Los Angeles-based Hollywood studios (formerly old Warner Brothers studios) and the Albuquerque Studios (formerly ABQ studios). It operates an eponymous over-the-top subscription video on-demand service, which showcases acquired and original programming as well as third-party content licensed from other production companies and distributors. Netflix is also the first streaming media company to be a member of the Motion Picture Association.
Learn more about Netflix
Size
11,300 employees
Market Cap
$127.6 billion
Industry
Net Income
$2.7 billion
Founded
1997
5 Year Trend
+27.5%
Revenue
$24.9 billion
NASDAQ

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