5+ years of experience in demand generation or growth marketing in B2B SaaS
Proven track record in developing and executing growth marketing strategies
Experience in generating high-quality leads and nurturing prospects
Hands-on experience with CRM and analytics software
Strong communication and collaboration skills in a global team setting
Creative thinker with a focus on innovation and results
Responsibilities
Develop and manage multi-channel Demand Generation campaigns
Oversee demand generation budget and resource allocation for growth
Utilize Hubspot for accurate reporting on campaign performance
Lead adoption of marketing technology to meet team goals
Collaborate with marketing, GTM, and product teams to optimize campaigns
Conduct market research to identify new growth opportunities
Benefits
Opportunity to drive significant revenue success
Engage in innovative marketing strategies
Collaborative work environment with cross-functional teams
Access to advanced marketing technology
Focus on sustainable growth and ROI
Full Job Description
About the Role:
In this role, you will be responsible for driving Causaly's ongoing revenue success. You will play a crucial role in creating demand and converting into pipeline within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts. This role requires a data-driven, creative, and strategic marketing leader. The ideal candidate will be skilled in developing multi-channel marketing campaigns that deliver measurable results, and identifying new opportunities to expand our global customer base.
What you will do:
Develop and manage Demand Generation campaigns, using a wide range of channels and strategies (paid advertising, events, email marketing, webinars, content acquisition, etc.)
Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
Utilize and optimize Hubspot to accurately report on campaign and channel performance
Lead marketing technology adoption that will enable the team to meet its goals
Team with the broader marketing team, GTM team and product team to optimise marketing campaigns and initiatives to achieve planned goals and scale reach
Conduct in-depth market research to identify new opportunities for growth
What is needed to succeed:
5+ years of experience in demand generation or growth marketing in B2B SaaS
Demonstrated success in developing and executing growth marketing strategies and campaigns.
Experience executing demand generation campaigns, generating high-quality leads, nurturing prospects, and collaborating with sales to drive conversions.
Hands-on experience with digital marketing platforms, including CRM and analytics software, to effectively manage and track marketing campaigns.
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional, global team environment.
A creative thinker with a passion for innovation and driving results.
