Manager, Brand Experience

Overview

At KeHE, we’re obsessed with creating solutions, unboxing potential, and serving others – and it all starts with you. As an employee-owned distributor of natural and organic, specialty, and fresh products, we’re committed to making a positive impact and scaling our success together. With a culture that fosters development and opportunity, you’ll be embarking on a career that’s moving forward. When you join KeHE, you’re becoming part of a team that is a force for good.

The Brand Experience Manager leads the development and execution of impactful brand experiences across trade shows, events, digital, print, photography, and video. This role translates brand and marketing strategies into compelling visual storytelling while ensuring creative excellence and consistency with brand standards. Responsibilities include overseeing experiential design, photography, videography, and production from concept through execution. Additionally, this role drives innovation by leveraging emerging technologies, including Agentic AI, to streamline workflows, automate processes, and improve operational efficiency. As with all positions at KeHE Distributors, we expect that all actions will be consistent with KeHE’s Mission, Vision, and Values.

DUTIES, TASKS AND RESPONSIBILITIES:

• Maintain, evolve, and implement KeHE’s visual brand identity, ensuring consistency across all channels and touchpoints.

• Manage the development and execution of integrated brand experiences across print, digital, environmental, photography, and video channels.

• Translate brand strategy into compelling visual storytelling across static and motion-based media.
• Lead concept development and execution for integrated creative campaigns (digital, print, social, events).
• Manage multiple event projects simultaneously, ensuring timelines and deadlines are met.
• Identify and implement opportunities to leverage Agentic AI and emerging technologies to automate repetitive tasks, streamline creative workflows, and improve operational efficiencies.
• Coordinate with internal teams (marketing, sales, category management, and events) to align objectives, messaging, and deliverables.
• Oversee all video content production, including storyboarding, on-site capture, editing, and final delivery.
• Edit and produce photo and video assets for use across marketing, social, advertising, and internal communications.
• Manage post-production workflows including editing, color correction, motion graphics, and final output formatting.
• Translate marketing objectives into compelling physical and spatial design solutions including booth and large structural designs.
• Own asset management, including organization, version control, and accessibility of brand and trade show materials.
• Prepare and deliver production-ready files for large-format print and fabrication.
• Partner with vendors, printers, and fabricators to ensure accurate execution of designs.
• Provide on-site support for key events, including setup guidance and quality checks, photography and video capture.
• Oversee, manage and lead a team to ensure business objectives are met.
• Other duties and projects assigned.

SKILLS, KNOWLEDGE AND ABILITIES:

• Strong knowledge of photography and videography techniques, including lighting, composition, camera operation, and post-production, with the ability to capture and produce high-quality visual content.
• Extensive knowledge of Adobe programs including Photoshop, InDesign, Illustrator, After Effects, and Premiere Pro.
• Extensive knowledge of Microsoft Office programs including Excel, Word, and PowerPoint.
• Excellent creative and innovative skills.
• Possess a sense of urgency and very strong attention to accuracy and detail.
• Talent communicating effectively both orally and in writing with people at all organizational levels.
• Ability to evaluate and leverage emerging technologies, including AI-driven tools and automation, to improve creative workflows, enhance productivity, and drive continuous improvement.
• Ability to effectively manage a wide variety of tasks simultaneously and often with time conflicting pressures.
• Demonstrated ability to work productively and effectively as part of a team.
• Demonstrated ability and willingness to work flexible hours, including some weekends.
• Effective listening skills.
• Ability to manage a team in providing feedback, guidance, and leadership.

EDUCATION AND EXPERIENCE:

• Bachelor’s Degree in Visual Communications or related field of study required.
• Minimum of 4 years of experience in graphic design, with a strong focus on trade shows, events, or environmental design.
• Minimum of 1+ years of experience leading and managing a team.
• Proven experience designing large-scale graphics (booths, signage, wayfinding, environmental branding)

PHYSICAL REQUIREMENTS:

• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job.
• This role requires approximately 10% travel to support trade shows and key events.