Agency:
Omnicom Media
Job Function:
Data and Analytics
Job Subfunction:
Data Strategy and Governance
Job Description:
Position Summary
The Audience Analytics team strengthens our data-driven products and services, supporting our clients' audience-first, data-driven, and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation, aiming to maximize client business outcomes.
The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams. The Manager ensures addressable audience strategies are effectively developed and executed across all media channels to reach high-value audiences.
The Manager, Audience Analytics, should be proficient in digital media and skilled in leveraging the agency's proprietary data and platforms. They will support the acceleration of client's audience-centric and data-driven efforts. Success in this role requires eagerness to learn and apply emerging tech and data solutions, a knack for uncovering insights, and a proactive approach to developing new ideas for the team. This is a client-facing role where the Manager will work closely with clients to help integrate their MarTech and AdTech solutions. They will provide support and recommendations across the paid, owned, and earned media ecosystem, contributing to the foundation of the client's addressable media approach. The Manager will also support the agency's audience-first approach by applying addressable data-driven thinking in their daily work.
Responsibilities
Apply agency's proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals. Understand the data and digital media ecosystem, bringing relevant audience and data opportunities to campaigns and assisting in the quantification of connection encounters. Conduct business and audience analysis, providing insights and outputs to planning teams to help define audience profiling and segmentation. Identify channels, tactics, and data sources (across 1P, 2P, and 3P) that help accurately translate key audiences into media activation and support campaign performance outcomes.
Be familiar with outcome-based planning principles to contribute to forecasting and delivery on specific business KPIs. Support the development and management of client's data-driven marketing by educating clients on how data and technology can help unlock consumer insights and activation/engagement. Collaborate with the Client Solutions team to contribute to a clear Audience learning agenda and measurement framework, including KPIs. Develop trusted relationships with internal teams and external clients, providing education and consultation on how people-based data can be leveraged across planning and activation throughout media channels. Contribute to new approaches by assisting with client's 1st Party data roadmaps, supporting omni-channel addressable strategies, aiding dynamic creative strategies, and helping define closed-loop audience measurement.
Collaborate with Client Solutions and other internal teams to assess performance data and provide optimization thoughts and recommendations. Facilitate audience and data testing frameworks in collaboration with Client Solutions and cross-functional teams to unlock audience learnings. Support innovation efforts and help educate clients on developing a forward-thinking digital roadmap and testing plan in preparation for a cookie-less environment. Understand the value proposition for key data and media vendors and partners, and support the evaluation and recommendation process for partner selections. Stay informed about the latest industry developments (e.g., changes in privacy laws and regulations).
Required Skills & Experience
Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand's business perspective.
Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation. Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.
Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools. Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred. Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.
Project Management: Experience in managing projects for multiple clients, prioritizing tasks, and ensuring deliverables are met. Team Collaboration: Experience in guiding or mentoring junior team members, and collaborating effectively within a team environment. Communication & Presentation: Excellent written, verbal communication, and presentation skills, including the ability to develop clear and compelling presentation decks. Technical Proficiency: Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
Desired Skills & Experience Experience:
Minimum 4 of experience in audience development, data-driven marketing, and/or digital marketing, with a strong understanding of the ad tech landscape and biddable media ecosystem (across search, social, or programmatic). Media Activation Knowledge: Strong understanding of key media activation channels (programmatic, social, search, etc.) and familiarity with full-funnel addressable activation best practices.
Collaboration & Project Management: Proven success in collaborating across multiple teams and handling multiple high-priority projects in a fast-paced setting. Industry Knowledge (if applicable): Understanding of audience strategy approaches in specific industries (e.g., health industry), including relevant privacy regulations and restrictions. Omnichannel Support: Experience contributing to or supporting omnichannel strategies for clients.
$70,000 - $95,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
