Agency:Omnicom Media
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.
A Day in the Life:- Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
- Oversee development of analytical plans, including methodology and metrics.
- Support website and media tagging, implementation, and QA.
- Extract and analyze data from various sources to identify trends and insights.
- Communicate key findings and observations to stakeholders through clear presentations.
- Collaborate with internal teams to design and build reports that drive business outcomes.
What you will need:- Bachelor's degree (preferred), with 3-6 years of experience in marketing analytics or related fields.
- Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
- Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions.
- Competency in website and media (UTM) tagging, with ability to summarize disparate datasets and leverage various platforms (Excel, Tableau, PPT, SQL).
- Strong problem-solving, management, and adaptability skills, with ability to work in a fast-paced environment and train junior team members.
$110,000 - $145,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
