5-7 years of experience in digital media sales or related field
Strong understanding of digital marketing strategies and their integration with traditional media
Proficient in pricing and inventory management principles
Experience in negotiating and responding to RFPs
Ability to manage and develop a sales team
Familiarity with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Responsibilities
Prepare and implement tailored advertiser account strategies to meet revenue goals
Conduct regular meetings with the sales team to foster professional growth and align on objectives
Lead weekly and quarterly sales meetings in collaboration with the Local Sales Manager
Evaluate and provide constructive feedback on seller performance
Negotiate digital business deals and review sales proposals to align with client goals
Respond to RFPs and ensure timely client communication
Cultivate and strengthen relationships with clients and vendors
Support local sellers in client presentations and sales strategies
Develop innovative revenue streams and sales programs
Manage budgets for digital projects
Collaborate with sales managers to achieve strategic goals
Train local and national sales teams
Ensure comprehensive sales presentations are prepared in advance
Maintain accurate revenue forecasts by account
Review new insertion orders
Benefits
Comprehensive medical, dental, and vision coverage
401(k) matching program
Emotional wellness support services
Generous paid time off policy
Paid parental leave
LGBTQ+ health services
Additional family-oriented benefits
Full Job Description
KCRA/KQCA, the NBC and CW affiliate in Sacramento, CA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.
Responsibilities
Prepare and implement individual advertiser account strategy including revenue goals
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
Evaluate seller performance and provide feedback
Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
Respond to Request For Proposals (RFPs); meet client deadlines
Meet with clients to develop/strengthen business relationships; improve client retention
Develop/strengthen business relationships with important station vendors
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Develop and produce non-traditional revenue and new sales programs
Manage multiple expense budgets related to digital projects
Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
Provide training to Local and National sellers
Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
Maintain current and accurate revenue forecasts by account
Review new insertion orders
Requirements
Have a complete understanding of current digital marketing strategies including synergist values with other media.
Understanding of pricing and inventory management principles
Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
Prospect, meet with, and close business with new station clients
Have the skills to manage others
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
Valid driver's license and reliable automobile
Related military experience will be considered
Salary
The estimated base salary range for this role is between $125,000 and $140,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
About Hearst Television Inc
Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
