Minimum 5 years of experience in influencer relations, preferably at a public relations agency.
Proven track record of executing large-scale influencer programs with a strong network of top-tier influencer contacts.
At least 2 years of team management experience, overseeing a minimum of two members.
Minimum 2 years of leading day-to-day client conversations and meetings.
Deep understanding of the digital/social media landscape, including emerging platforms and technologies.
Proficiency in managing events/programs with budgets exceeding $1M, showcasing strong organizational skills.
Experience in conceptualizing and producing content.
Responsibilities
Serve as the primary account lead for clients, developing and executing influencer marketing strategies.
Collaborate with PR and interagency teams to create innovative influencer campaigns and global strategies.
Act as an expert in digital/social trends, ensuring comprehensive strategies and identifying risks/opportunities.
Supervise the internal client team, overseeing influencer negotiations and supporting team development.
Build and manage relationships with high-profile influencers and celebrities, strategically identifying talent for campaigns.
Provide on-the-ground support at key events and activations, both domestically and internationally.
Assist in growth projects and new client acquisition alongside the VP.
Manage financial metrics, including budgeting and expenses, while promoting financial literacy within the team.
Benefits
Health coverage options through UnitedHealthcare, plus dental and vision through Principal.
401(k) plan with potential agency contributions via year-end profit sharing.
15 vacation days, plus an additional day off during your birthday month.
Agency closure between Christmas and New Year's, along with 10 other holidays throughout the year.
Shorter work hours on Fridays during the summer months from Memorial Day to Labor Day.
12 weeks of paid parental leave and support policies for working parents.
Coverage for business phone expenses or personal phone on agency plan.
Company-provided laptop and accessories with IT support.
Potential for discretionary end-of-year bonuses.
Engagement in agency bonding activities like happy hours and annual offsite events.
Commitment to diversity, equity, and inclusion through specialized employee resource groups and programming.
Full Job Description
More About the Role Join our team as aNew York-basedInfluencer Marketing Director! Dive into a dynamic role. Your chance to fuel the creative spirit starts here!
Responsibilities
Client Leadership: Serve as a day-to-day account lead for clients in all forms of influencer marketing including developing digital-first strategies, providing counsel, developing plans on an ongoing basis and leading plan execution; partnering closely with their VP on any key strategic decisions striving for impeccable client service personally.
Account Stewardship: Collaborate with the PR team and a full interagency team across media, creative and social media and developing creative influencer campaigns for the brands, while developing global strategies and recommend influencer standards across the brands and their local agencies in key markets (France, UK, Canada, etc), working closely with integrated teams to create measurement plans, goals and KPI's, and deliver regular analysis on brands
Influencer Landscape Mastery: Act as a critical expert for the agency in all things digital/social and drive best practices and learning while keeping current on client audience, competitors, market and trends to ensure the development comprehensive digital strategies across channels; flagging any potential risk/opportunities to Vice President and/or Client as necessary
Team Leadership and Management: Directly supervise the internal client team, overseeing all of their internal work, influencer negotiations and contracting while supporting their career development through mentorship and training; driving the team to meet and exceed agency's standards and client expectations
Creator and Celebrity Relationship Builder and Manager: Use their personal high-level influencer and talent relationships in music, fashion, culture and sports, while continuing to create new relationships for the brands and directly managing any high-profile relationships with top-tier influencers and celebrity partners; strategically identifying talent and influencers for campaigns that improve ROI and achieve campaign KPIs
Event & Activation Management: Provide on-the-ground support at key moments for their client, including at events and activations - both in the US and globally
Business Builder: Support VP in growth projects, goals, and new client acquisition
Budget Management: Oversee financial metrics for team, including budgeting, servicing and expenses; responsible for cascading financial literacy to staff
Qualifications:
Professional Experience:Minimum 5 years' experience working in influencer relations; previous experience working at a public relations agency strongly preferred
Influencer Landscape Mastery:A proven track record of executing large-scale influencer programs as well as a rolodex of top tier influencer contacts
Team Management Exposure: Minimum of 2 years managing a team of at least two members
Client Leadership: Minimum of 2 years leading the day-to-day client conversations, meetings
Passion & Industry Knowledge:Genuine enthusiasm and a deep understanding of the digital / social media landscape, including any emerging platforms/technologies
Leadership & Event Management Expertise: Exemplifies proficiency in team management and orchestrating events/programs exceeding a budget of $1M+, showcasing adept organizational skills and strategic resource allocation
Content Ideation and Executor: Previous experience conceptualizing and producing content
The salary range is $95,000 - $110,000 annually.
Benefits
Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal
Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing
Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month
Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year
Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day
Family Support: Benefit from 12 weeksof paid parental leave and formal policies to support working parents
Phone Expenses:Receive business line, or have personal phone number covered on agency plan
Technology: Company provided laptop and accessories, along with IT support
Bonuses: Potential for discretionary end-of-year bonuses
Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration
Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives
