Creative Strategist

Phoebe

$80K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years experience in social media management or creative strategy
  • Proven track record of successful paid social campaigns
  • Strong knowledge of direct response creative elements
  • Experience working with content creators and managing pipelines
  • Ability to produce high volumes of quality content rapidly
  • Familiarity with industry tools like Whop and Motion
  • A keen sense of visual and creative trends

Responsibilities

  • Own and produce creative strategy for various social media platforms
  • Generate and test a high volume of ads and user-generated content
  • Recruit and maintain a network of creators and freelancers
  • Analyze direct-to-consumer trends to craft healthcare-related strategies
  • Launch marketing campaigns targeting healthcare professionals
  • Monitor performance metrics and pivot quickly based on results
  • Stay informed about the latest trends and updates on social media platforms

Benefits

  • Opportunity to shape creative direction in a rapidly growing company
  • Competitive salary with equity opportunities
  • Work within a small, dynamic team directly influencing company success
  • Collaborative in-person work environment in NYC
  • Access to mentorship from experienced founders with successful exits
Full Job Description
What you'll do
  • Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
  • Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
  • Build and manage a pipeline of creators, clippers, and freelancers
  • Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
  • Launch and scale campaigns targeting nurses and caregivers for our talent agent product
  • Track performance obsessively and iterate fast based on what converts
  • Stay ahead of platform changes, trends, and formats before they're obvious


Who you are
  • You've run paid social or organic growth and have results to show
  • You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
  • You're chronically online and can spot trends before they peak
  • You've worked with creators or built content engines (UGC, clipping, repurposing)
  • You know tools like Whop, Foreplay, Motion, or similar
  • You move fast and can produce volume without sacrificing quality
  • You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
  • You have taste and strong opinions about what makes creative work


What we offer
  • Own creative for a company growing extremely fast into a massive market
  • Competitive salary with above-market equity
  • Small team where your work directly drives growth
  • In-person in NYC (Chinatown / LES) - we work in the same room
  • Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.

Similar Jobs

More Jobs at Phoebe

  • Creative Strategist
    $80K — $120K *
    New York, NY 10025 (New York County)
    Media
    In-Person
  • Account Executive
    $80K — $120K *
    New York, NY 10025 (New York County)
    Healthcare
    In-Person

More Media Jobs

Find similar Creative Strategist jobs: