Persado is a marketing language cloud that generates the precise words, phrases, and images that can lift any marketing campaign from average to exceptional. Persado delivers tens of thousands of precise words and phrases proven to drive marketing performance and increase brand engagement. Using Persado, leading brands such as American Express, Expedia, eBay, Vodafone, and Viber have realized one billion dollars in incremental revenue and an average uplift of 68.4% in conversions across marketing campaigns. Persado is powered by cognitive computing technologies, including natural language processing and machine learning algorithms, which analyze vast amounts of customer data to understand the language that resonates with consumers. Persado was founded in 2012 and is headquartered in New York City.