The impact you'll have:

The Industry Marketing Manager, Public Sector shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go-to-market strategy and vertical narrative, building outcome-led programs that engage senior public sector decision-makers, strengthen market credibility, generate qualified pipeline, and unlock partner co-investment.

Working across Public Sector sales leadership, Solution Marketing, Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs. This role sits within Growth Marketing; the specific reporting line is to be confirmed.

This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.

What you'll do:

Vertical Strategy & Narrative
• Build and own annual and quarterly marketing plans for Defense, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars.
• Develop audience personas, buying journeys, and outcome-led messaging frameworks tailored to senior public sector stakeholders.
• Design the program architecture for each vertical across owned, earned, event, partner-funded, and account-based marketing tactics.
• Own the strategic content calendar across all three verticals in coordination with Softchoice Brand, Content, and WWT Marketing teams.
• Brief internal teams, agencies, and vendors on campaign priorities, content requirements, and event strategy, and review outputs before launching.

Partner Co-Marketing & MDF Strategy
• Own the Public Sector partner co-marketing strategy, including identifying and prioritizing opportunities with strategic technology partners.
• Build and present MDF business cases and maintain accountability for partner commitments, program delivery, and claims.
• Lead joint go-to-market messaging and offer development with partner marketing counterparts for public sector procurement audiences.
• Maintain senior-level relationships with partner marketing and WWT Partner Alliance teams, representing Softchoice in planning sessions and co-marketing reviews.

Thought Leadership & Stakeholder Engagement
• Partner with Industry Advisors to shape thought leadership, including white papers, executive briefs, event keynotes, and digital content series.
• Serve as the marketing lead within the Public Sector business unit, participating in pipeline reviews, QBRs, and account planning sessions.
• Identify scalable programmes, including executive roundtables and summits, and adapt them across verticals and institutions.
• Build relationships with external organizations and industry bodies to deepen vertical insight and strengthen market credibility.
• Oversee the external reference and proof-point library, ensuring customer outcomes are packaged into assets that support active sales pursuits.

Cross-Functional Alignment, Performance & Leadership
• Align Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, and WWT Marketing to coordinate resources, avoid duplication, and amplify programme impact.
• Ensure programmes align to contract vehicles, procurement timelines, and buying cycles specific to each vertical.
• Manage the Public Sector marketing budget, MDF commitments, spend forecasts, and investment allocation across programmes and verticals.
• Report on programme performance, budget pacing, pipeline contribution, ROI, and brand metrics, owning the performance narrative for business and marketing leadership.
• Develop and manage the Industry Marketing Specialist through clear direction, regular feedback, and career development support.

What you will bring to the table:
• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
• 5+ years of B2B marketing experience with ownership of vertical strategy and go-to-market execution (technology experience preferred).
• Demonstrated experience marketing to public sector, government, healthcare, and/or education environments required.
• Proven ability to translate technology capabilities into outcome-led narratives for senior non-technical stakeholders, including C-suite and deputy minister audiences.
• Experience owning partner co-marketing programs and securing marketing development funds from technology partners.
• Working knowledge of demand generation mechanics and how marketing strategy connects to pipeline outcomes.
• Salesforce experience preferred.
• Power BI & ABM platforms preferred.
• Strong written and verbal communication skills, with the ability to influence VP- and C-level stakeholders across marketing, sales, and partner organizations.
• Experience directing junior team members, agencies, or vendors.

Compensation:

A reasonable estimate of the current base pay range for this position in Canada is $76,000 to $102,000, annually + 10% as target incentives.

Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.

Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:

• Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program

• Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance

• Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave

• Additional Perks: Employee Discount Program

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.