Head of Creator Growth

Agentio Inc.

$150K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-15 years in marketplace supply-side growth programs
  • Experience with economic design for referral and incentive systems
  • Strong grasp of unit economics and experimentation
  • Fluency in product, data, and execution
  • Passion for the creator economy and digital advertising
  • Ability to thrive in zero-to-one environments
  • Obsessive understanding of marketplace health and network effects

Responsibilities

  • Partner with Product to enhance efficient onboarding acquisition loops
  • Shift acquisition model from relationship-driven to systematic
  • Develop comprehensive marketing programs to raise creator awareness
  • Spearhead campaigns for new platforms and product launches
  • Manage the creator journey for reduced time-to-first earnings
  • Create gamification and educational tools to boost creator engagement
  • Establish funnel measurement for visibility into marketplace health

Benefits

  • Flexible PTO to recharge
  • Comprehensive health coverage through Aetna
  • Dental and vision plans with Guardian
  • 401(k) retirement plan for future investments
  • $100 monthly lifestyle credit for shopping
  • Daily lunches and snacks at the office
  • Dinner provided Monday through Thursday
  • Fully subsidized gold tier access on Wellhub
  • On-site gym for convenient workouts
Full Job Description
About the Role

We believe the best advertising is human, and Creator media is the future of advertising. Agentio will be the infrastructure that enables hundreds of billions of paid media dollars, to shift to creators. Our business is hyperscaling, with many thousands of the best creators in the world filling demand from the world's best brands. To date, we've focused on an enterprise-like sales motion, which we'll continue to do. Getting to where we're going, shifting 50% of total digital ad spend into the hands of creators, requires a separate but parallel motion that supplements our VIP creator acquisition efforts with scaled supply-side product and growth marketing-led acquisition.

As Agentio's first Head of Creator Growth, you'll own that motion: the product loops, referral mechanics, paid and organic channels, and activation systems that bring creators onto the platform and to get them earning fast. Mass-supply marketplace expansion to meet unparalleled demand requires dedicated ownership - and you'll be that owner. You'll report to the CEO and work closely with CTO, VP of Creator Strategy (VIP creator acquisition), marketing, and strategic finance to build a growth engine from the ground up.

What You'll Do

Acquisition & Product-Led Growth
  • Partner with Product to prioritize and sequence the acquisition loops that drive efficient onboarding scale.
  • Move our acquisition model from being solely relationship-driven to systematic, without losing the quality that makes the marketplace work.

Growth Marketing & Demand Generation
  • Build the paid, organic, and content programs that make Agentio the most important monetization partner to every creator globally.
  • Own the launch moments and campaigns that drive creator awareness as we expand to new platforms, geographies, and launch new products.

Activation & Certification
  • Own the self-serve creator journey from first contact to first earnings, driving down time-to-monetization and time-to-meaningful-earnings.
  • Create gamification and scaled education to increase creator engagement and success, strengthening Agentio's data moat and path to success for creators.

Measurement, Monetization & Marketplace Health
  • Build full-funnel visibility from first touch through first earnings and referrals, with cohort-level views into what's working, so you always know exactly where the funnel is leaking.
  • Partner with GTM leadership on the supply-demand guardrails that keep the marketplace healthy as we scale.
  • Partner with finance and leadership to unlock new monetization channels and opportunities.


What You Need
  • Supply-side growth experience at a marketplace where supply is individual people: creators, gig workers, sellers, or other professionals.
  • A track record building referral and incentive systems with real economic design behind them, not flat bonuses that stop working.
  • GM instincts: comfortable owning a number, setting the strategy to hit it, and being accountable for the gap.
  • Fluency operating at the intersection of product, data, and execution: you build, you instrument, you don't just analyze or execute.
  • 8-15 years designing and running scaled supply-side programs that grew well past what a team could execute manually.
  • Obsessively AI-native mindset and ways of working.
  • Strong command of unit economics and experimentation.


About You
  • You are a marketplace savant. You obsess over marketplace health and network effects.
  • You're familiar with and passionate about the creator economy and digital advertising.
  • You've seen what happens when growth depends entirely on relationships and outreach, and you know how to design the operating model that breaks that dependency.
  • You're laser-focused on outcomes - activated, earning creators, not signups or vanity metrics.
  • You are insatiably curious. Constantly reading, listening to podcasts from the best operators and investors, and obsessing over the latest model releases.
  • You move fast in ambiguous environments and are energized by writing the playbook, not intimidated by it.
  • You're comfortable in zero-to-one environments and thrive when you truly own the outcome.
  • You understand that Agentio is building in-person, and is in-office 5 days/week.


What You'll Get
  • The chance to define and own the creator growth function at Agentio.
  • A high-impact, highly visible role building the engine behind one of the most important moats in the creator economy.
  • The opportunity to build a first-of-its-kind supply growth motion as an early team member.
  • A crash course in what it takes to scale a startup's marketplace, with first-hand exposure to foundational growth drivers and needs.


Benefits & Perks
  • Flexible PTO - Take the time you need to recharge
  • Comprehensive Health Coverage - Top medical plan through Aetna
  • Dental & Vision Plans - Protect your smile and your sight with coverage from Guardian
  • 401(k) Retirement Plan - Invest in your future while you build your career
  • $100 Monthly Lifestyle Credit - Use it to shop with our amazing Agentio Brand Partners
  • Daily lunches and snacks in the office to keep you at your best
  • Dinner provided Monday - Thursday
  • Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
  • Gym in the building! - Your workout, right downstairs

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