Runway

Growth Marketing Associate

Runway$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years in marketing, preferably in field marketing or demand generation for a B2B company.
  • Strong writing skills across various formats including social media and technical narratives.
  • Personable with strong interpersonal skills, capable of engaging effectively at events.
  • Exceptional attention to detail in logistics, quality assurance, and copy editing.
  • Self-directed; able to work with minimal supervision and clarify ambiguous goals independently.
  • Technical background in computer science or engineering, or experience at a technical company for credible storytelling.
  • Analytical mindset, comfortable using spreadsheets and dashboards to derive insights.
  • Ability to thrive in a fast-paced startup, adapting to changing priorities.

Responsibilities

  • Write original copy across multiple platforms, maintaining a consistent brand voice.
  • Plan and execute field marketing events, handling logistics from venue selection to follow-up.
  • Collaborate with sales on outbound and account-based marketing campaigns, creating necessary assets.
  • Deeply understand the product to effectively communicate its value and advantages.
  • Monitor and evaluate the performance of marketing channels and campaigns, making necessary adjustments.
  • Quickly discontinue underperforming strategies and focus on rapid experimentation.

Benefits

  • Significant ownership of marketing channels for early-career professionals with quick market impact.
  • A culture that prioritizes craftsmanship, autonomy, and technical excellence.
  • Competitive equity and benefits package alongside salary.
  • Work from an office conveniently located by Penn Station, fostering close collaboration with the founding team.
  • Opportunity for travel to events as required by the business.
Full Job Description
About the Role
We're hiring a Growth Marketing Associate to be the execution engine behind our go-to-market. This is a generalist role for someone early in their career who wants range: you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward - often in the same week. Our buyers are senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises, and you'll help us reach them in ways that feel less like enterprise software marketing and more like something people actually want to read. You'll get direction on what matters; how it gets done is largely yours.

Responsibilities
  • Write a high volume of original copy across LinkedIn, Instagram, email, and the website - and hold a consistent voice across all of it.
  • Own field marketing end to end: plan and run dinners, conferences, and customer events, from venue and invite list through follow-up.
  • Partner with sales on outbound and ABM campaigns, building the assets and sequences that warm target accounts ahead of first touch.
  • Learn the product deeply enough to explain it yourself, and turn what's technically hard about it into a story a CIO finds compelling.
  • Track what's working across every channel and campaign, and be honest about what isn't.
  • Kill underperforming ideas fast and reallocate - we'd rather run ten experiments than perfect one.

Qualifications
  • 1-2 years in marketing, ideally including field marketing or demand generation at a B2B company.
  • A genuinely strong writer with range - you can move between a punchy social post and a longer technical narrative without losing the voice.
  • Personable and quick to connect. You can work a room at a customer dinner or conference booth, start a conversation with a stranger, and leave them wanting to talk to us again.
  • Exceptional attention to detail. Event logistics, campaign QA, and copy proofing all live with you.
  • Self-directed. You take an ambiguous goal and come back with work, not a list of questions.
  • Enough technical grounding - a CS or engineering background, technical coursework, or time at a technical company - to understand what we've built and tell that story credibly.
  • Analytical instincts: comfortable in a spreadsheet or dashboard, and able to reach a decision from the numbers.
  • Comfort working in a fast-paced startup environment where priorities shift week to week.

What We Offer
  • Unusual scope for an early-career role - you'll own real channels and see your work in market within days.
  • A culture that values craftsmanship, autonomy, and technical excellence.
  • Competitive compensation, equity, and benefits package.
  • Work from our office by Penn Station, where you'll be side-by-side with the founding team in a supportive, collaborative setting. Our team works on-site five days a week, growing and building together, and you can't beat the commute - nearly every subway line, plus LIRR, NJ Transit, and Amtrak, arrive at the door. This role also includes travel to events as the business requires.

The reasonably estimated yearly compensation for this role is: $90-$120k USD.

About Runway

Runway is a fashion brand that specializes in women's clothing and accessories. The company offers a range of products, including dresses, tops, skirts, and handbags, that are designed to be both stylish and affordable. Runway's products are sold online and in select retail stores across the United States. The company was founded in 2015 and is based in New York, New York.
Learn more about Runway
Size
50 employees
Industry
Net Income
-$10,000
Founded
2015
5 Year Trend
+10%
Revenue
$50,000
NASDAQ

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