Adobe Inc.

Head of Campaign, Adobe Creative

Adobe Inc. • $200K — $289K *
San Francisco, CA 94112In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years of experience leading creative teams in high-impact campaign work.
  • Proven track record of developing culturally significant and award-winning campaigns.
  • Expertise in integrated creative platforms spanning multiple media channels.
  • Strong partnership and collaboration skills with cross-functional teams.
  • Demonstrated ability to build and lead diverse creative talent with various perspectives.

Responsibilities

  • Originate and lead critical global campaign ideas and integrated platforms.
  • Define central creative ideas and campaign architecture from inception.
  • Develop ideas that connect products with meaningful insights on creativity and culture.
  • Ensure every campaign addresses clear human and product truths.
  • Shape visible global campaigns from strategy through to production and launch.
  • Lead and mentor cross-disciplinary creative teams and directors.
  • Build a strong internal campaign capability that reinforces Adobe's creative vision.

Benefits

  • Opportunities for professional growth and leadership development.
  • Collaborative and inclusive company culture.
  • Engagement in cutting-edge creative and technological advancements.
  • Access to Adobe's extensive suite of tools and resources for creative excellence.
  • Flexibility in team structures to support innovative solutions.
Full Job Description

The Opportunity 

Adobe makes the tools the world uses to create. Our own creative work should set the standard for what those tools make possible. Adobe Creative is looking for a visionary Head of Campaigns to create the breakthrough ideas and enduring platforms behind Adobe Creative's most important global campaign work. You will build ideas powerful enough to move across film, social, digital, OOH, creator partnerships and real-world moments through collaboration with teams across C&C, without losing their meaning or creative spine. 

This is a role for an award-winning creative leader who has built culturally influential campaigns for iconic brands, led multidisciplinary teams and developed ideas that people remember, participate in and talk about. Working upstream, you will shape the creative opportunity, campaign platform and central idea. You will then ensure that idea is translated into a connected creative system that can support flagship storytelling, high-velocity creative and adaptive work at scale. 

The Head of Campaigns owns the campaign platform and central idea for Adobe Creative's campaign work. The Head of Brand drives Adobe's identity architecture and core brand system; the Head of Design drives the design practice and visual expression across Adobe Creative's work; and the Head of Copy drives the copywriting practice and language across Adobe Creative's work. You partner with each from the earliest stage so the idea, identity, design and language develop as one connected creative system. 

You will build Adobe's internal campaign capability, ensuring that our most important creative ideas come from a strong internal point of view and that agency partners extend, rather than define, our creative ambition. 

You are a maker first. You still concept, shape ideas and challenge the work in the room. Your authority comes from the strength of ideas and your ability to make them better. 

 

What You'll Do 

Create Breakthrough Campaign Platforms 

  • Originate and lead Adobe Creative's most important global campaign ideas and integrated creative platforms. 

  • Define the central creative idea and campaign architecture from brief through launch, partnering with the Head of Copy on narrative and language and the Head of Design on visual expression. 

  • Build ideas that connect Adobe's products with a meaningful point of view on creativity, culture and the future. 

  • Ensure every campaign is grounded in a clear human tension, product truth and distinctive role for Adobe. 

  • Develop platforms capable of supporting flagship storytelling, cultural participation and high-velocity creative. 

  • Identify creative opportunities before they arrive as formal briefs. 

 

Lead Campaigns Across the Work 

  • Lead campaign development from early strategic territory through concept, production and launch. 

  • Shape Adobe Creative's most visible global campaigns and product launches. 

  • Partner with Content, Experiences and shared-service teams when campaign platforms extend into publishing, partnerships, talent or real-world moments. 

  • Ensure ideas scale across channels and formats without losing their clarity, emotion or originality. 

  • Partner with the Head of Design to turn breakthrough ideas into compelling visual worlds. 

  • Partner with the Head of Copy to shape campaign narratives, scripts, headlines and language. 

  • Partner with the Head of Brand to ensure campaigns stretch and advance Adobe's identity without fragmenting it. 

  • Hold the campaign creative standard through production, adaptation and rollout. 

 

Build a World-Class Campaign Community 

  • Lead and develop Creative Directors, Associate Creative Directors and multidisciplinary concept teams. 

  • Build a strong leadership bench and clear pathways for makers to grow. 

  • Recruit exceptional creative talent with diverse perspectives, cultural intelligence and strong conceptual craft. 

  • Create a culture of ambition, direct feedback, experimentation and creative generosity. 

  • Keep senior creative leaders close to the ideas and the work. 

  • Build flexible teams around the creative opportunity rather than traditional agency structures. 

  • Develop new models for rapid concepting, prototyping and collaborative creative development. 

 

Lead Agencies from a Strong Internal Point of View 

  • Lead the creative relationship with Adobe's lead campaign agency and specialist creative partners for work commissioned by Adobe Creative. 

  • Set the creative direction before external partners begin execution. 

  • Ensure agencies amplify Adobe Creative's point of view rather than supplying one. 

  • Partner with Production, Talent, Partnerships and other shared-service teams to select the right agencies, directors, creators, production companies and specialist collaborators for each opportunity. 

  • Hold externally produced campaign work to the same creative standard as internal work. 

  • Challenge safe, familiar or derivative thinking, regardless of where it originates. 

 

Advance AI-Native Campaign Creativity 

  • Define Adobe Creative's point of view on how AI changes campaign development, creative exploration and production. 

  • Build AI-native workflows that expand the range of ideas explored and accelerate prototyping without lowering the standard. 

  • Establish principles for evaluating AI-assisted campaign work through originality, intention, cultural relevance and human authorship. 

  • Define where AI can support scale and where human judgment and creative intervention remain essential. 

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Enterprise Technology
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ
ADBE
* Ladders Estimates

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