HCP Marketing Specialist - Dermatology About this role: The HCP Marketing Specialist will support the development and execution of marketing content, programs, and communication plans aligned to the brand strategy within the Dermatology marketplace. This marketer will support the dermatology portfolio and partner with Marketing Leads to optimize executional excellence. The Marketing Specialist will lead coordination of promotional materials through internal review processes and provide operational support to the brand team(s) on assigned projects and workstreams.
What you'll do: - Oversee promotional materials inventory management and fulfilment with designated fulfilment vendor(s).
- Coordinate delivery of promotional materials to the field sales team(s) with appropriate communication.
- Organize and manage logistics for brand activities at medical congresses and internal sales meetings.
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
- Track and monitor marketing projects throughout the internal review committee (RC) process and coordinate RC prioritization among cross-functional job owners.
- Streamline brand team budget operations by initiating purchase orders (POs), tracking vendor invoices, accruals and cross-referencing monthly spending to ensure alignment with forecast.
- Provide operational support for the tracking of clinician education & consulting initiation, and completion documentation
- Coordinate tactical implementation of marketing campaigns, Peer to Peer activities, promotional programs, and field initiatives
- Coordinate deployment of approved promotional resources across marketing and field teams
- Maintain integrated marketing calendars, ensuring visibility into key initiatives, milestones and deliverables
- Partner with brand leads to monitor progress against marketing objectives and executional timelines
- Support management of digital assets and promotional content platforms
- Coordinate & support agency status including timelines, deliverables and project status
- Prepare funding requests for marketing initiatives and track approval
- Manage promotional material production, shipping, and inventory
- Support congress, internal sales meetings and brand activities
- Participate in other projects/duties as assigned.
Interested? For this position you'll need the following education, experience and skills: Minimum Qualifications: - Bachelor's degree required
Preferred Qualifications: - MBA Preferred
- 2+ year pharmaceutical marketing experience preferred
- Demonstrated success in project and vendor management and budget management
- Prior experience working with stakeholders such as marketing, sales, legal, regulatory, medical, market access, compliance, operations
- Prior experience working with agency partners to deliver tactical plans on strategy, on time, and on budget
- Prior experience with SAP or SAP like systems
- Self-motivated with extreme attention to detail
- Ability to manage multiple priorities with excellent organizational and problem-solving skills
- Ability to present to groups of all sizes, sometimes on short notice
- Proficiency in Microsoft TEAMS, PowerPoint and excel, including presentation development, data organization, and basic analysis and reporting
- Strong written and verbal communication skills, with the ability to communicate priorities, synthesize information, and collaborate effectively with cross-functional teams and external partners
- Strong interpersonal skills with the ability to build productive relationships, influence without authority, and communicate effectively across different levels of the organization
This positions reasonably anticipated base salary range is $108,000 to $142,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.
