3+ years in GTM engineering, growth, marketing operations, or revenue operations at high-growth B2B software companies.
Experience building signal-to-sequence systems using tools like Clay, Apollo, and HubSpot.
Fluency in AI tools and large language models for research and automation.
Proficient in data enrichment, modeling, and deduplication; SQL skills are a plus.
Knowledge of maintaining email deliverability and compliance with opt-out regulations.
Familiarity with enterprise sales processes and managing multiple personas per account.
Interest or experience in labor operations or workforce management is a plus.
Responsibilities
Build the Signal-to-Meeting Engine to identify and score relevant account signals.
Own enrichment and messaging processes at scale using tools like Clay and Claude.
Run multi-touch campaigns across email and LinkedIn, including nurturing sequences.
Ensure clean sending practices by managing deliverability and verification processes.
Develop workflows for routing positive replies to the appropriate sales representatives.
Maintain HubSpot data integrity and collaborate with RevOps on campaign management.
Analyze campaign results to determine effective plays and signals for scaling.
Benefits
Collaborative work environment with close ties to Marketing, Sales, and RevOps.
Opportunity to shape and scale GTM processes and systems.
Hands-on role with immediate impact on company growth.
Access to cutting-edge AI tools and technologies.
Potential for career growth into leadership and team management.
Full Job Description
GTM Engineering Lead Role
Reporting to the Head of Marketing, the GTM Engineering Lead will build and run the automated engine that turns account signals into first meetings with the world's largest frontline employers. You will own the systems behind ReadyOn's outbound and inbound motion: the signals that tell us an account is ready, the enrichment and messaging that reach the right people, and the handoff that puts a qualified meeting on a seller's calendar.
You will work hand in hand with Marketing every day, and closely with Sales, RevOps and Security, with HubSpot as the system of record and AI at every step. Beyond the meetings themselves, you will play a foundational role in ReadyOn's growth by codifying every play into the runbooks, templates and prompts that let the team scale what works.
Ideal Candidates
Builder First: You would rather ship a working play this week than plan a perfect one next quarter. You find energy in turning a rough brief and a raw account list into a live sequence.
Signal Over Noise: You know the best outbound starts with a reason to reach out. You look for real signals, such as a new property, a new general manager or rising labor pressure, and you set the bar for which ones are strong enough to act on.
AI-Native by Default: You use AI every day to research, write and route at scale, and you know where a person still needs to check the work.
Careful With Shared Systems: You move fast without breaking the system of record. You log every change and ask before touching shared data.
Build for Scale: You are happy to do the manual work that proves a play, but your goal is to make sure nobody has to do it by hand again.
Partner to Sales: You measure your work by the meetings sellers want to take. You care about the handoff as much as the send.
Responsibilities & Impact
Build the Signal-to-Meeting Engine: Stand up standing feeds for the signals that matter to frontline employers, such as new facilities, new general managers, labor pressure, incumbent systems, bargaining activity, earnings calls and trade press. Score them, and route only the strongest into plays that run end to end, from a target account to a live sequence with no manual steps.
Own Enrichment and Messaging at Scale: Run the account, contact and persona tables in Clay, and generate per-person messages from Marketing's core message with Claude and Clay.
Run Campaigns at a Steady Cadence: Launch one-touch, multi-touch and nurture campaigns across email and LinkedIn in tools such as Apollo, HeyReach and HubSpot, and build the webinar and inbound plays: site tracking, form routing, and the attendee, no-show and demo sign-up sequences.
Keep Every Send Clean: Own deliverability (sending domains, mailboxes, warmup and verification) and the automated send screen, so nothing goes to the wrong person.
Own the Handoff: Build the routing, suppression and handoff workflows that get every positive reply to the right owner the same day with a task and an alert, and take contacts out of sequences once they reply or book.
Keep HubSpot Trustworthy: Manage campaign lists, tags and fields under a shared naming rule, keep the data your plays bring in clean, and keep deal fields current through automation. Partner with RevOps on every field, workflow and sync change, and step in on administration and reporting when RevOps needs a hand.
Learn What Works: Read results at the campaign level in HubSpot, with Sales, to decide which plays and signals to scale and which to retire.
Build Scalable Systems: Automate the research, list building and first touches that BDRs used to do by hand. Build research and campaign-analysis agents on ReadyOn's data within our security rules, and document every play, template, prompt and sequence in a runbook so the team can run any of them.
Where the Role Grows
Design the System: Own the GTM architecture end to end, across outbound, inbound, nurture and the handoff to Sales, and set the data model with RevOps.
Find the Signals: Test which signals predict meetings, add new sources and retire the ones that don't.
Build Agents: Agents that run plays end to end, with evaluation and guardrails our security team signs off.
Own Pipeline: Be measured on the qualified pipeline the engine creates, with experiments that shape the plan.
Lead: Manage contractors, grow a small GTM engineering team, and partner with a RevOps leader as the team grows.
Shape the Plan: Set the quarterly GTM plan with Marketing and Sales, and stand up the next motion, such as a new vertical or a partner channel.
Your Background
3+ years of experience in GTM engineering, growth, marketing operations or revenue operations at high-growth B2B software companies.
Hands-On GTM Engineering: You have built signal-to-sequence systems in tools such as Clay, Apollo, HeyReach, HubSpot and n8n, and you can walk us through the work.
AI Fluency: You use large language models and agents in your daily work, including Claude, Clay's AI steps and connected tools, and can show what you have built with them.
Data Skills: You are comfortable with enrichment, data modeling and deduplication. SQL or advanced spreadsheet work is a plus.
Clean Sending: You know how to keep sends healthy, from email verification and suppression to opt-outs.
Enterprise Context: You have supported long-cycle enterprise sales with buying committees and many personas per account.
Domain Advantage: Strong interest or previous experience in labor operations or workforce management is a significant advantage.
Nice to Have: Experience co-owning a CRM with Sales, including HubSpot administration and reporting.
