About the TeamThe Growth Product Marketing team helps people discover, adopt, and get lasting value from ChatGPT's consumer paid plans. We partner with Product and teams across Marketing to turn customer insight into subscriber and revenue growth.
About the RoleWe're hiring a senior product marketer to own growth marketing strategy and execution for ChatGPT's consumer paid plans. You'll partner closely with Growth Product to turn customer insight into experiments and campaigns, bringing deep expertise in pricing, packaging, and monetization. You'll own revenue and growth goals across conversion, activation, engagement, retention, and upgrades.
In this role, you will:- Lead product marketing for pricing and packaging, using research to inform tiers, features, and offers. Lead coordinated launches and customer communications for pricing and plan changes.
- Own positioning and value propositions for paid plans, using customer research, behavioral data, and competitive insight to define audiences, plan differentiation, and priority use cases.
- Turn new product capabilities into reasons to subscribe, engage, or upgrade. Drive hands-on execution across in-product experiences, pricing pages, email, and push, writing briefs and copy and coordinating channel owners.
- Develop and test promotions and growth campaigns that drive paid conversion and upgrades, owning audience strategy, messaging, and measurement.
- Build lifecycle programs that improve onboarding, feature adoption, engagement, retention, and winback.
- Partner with Data Science and Finance to measure incremental growth and revenue impact, and use results to scale, improve, or stop programs.
You might thrive in this role if you:- Have 10+ years of experience in product marketing, growth, or monetization, including substantial experience with subscriptions.
- Bring deep experience in pricing and packaging, from research and recommendations through launch, with measurable business impact.
- Have led product marketing for subscriptions, with direct ownership of revenue and growth goals across paid conversion, activation, retention, and upgrades. Bring fluency in funnels, cohort analysis, experimentation, and subscription economics.
- Combine clear positioning and strong writing with hands-on delivery of briefs, messaging, and campaigns that make complex products easy to understand.
- Set direction independently, align senior stakeholders, and unblock delivery across teams. You're hands-on, responsive to evidence, and committed to customer trust.
Location:- San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
