Scholastic

Senior Performance Marketing Manager

Scholastic • $95K — $105K *
New York, NY 10025In-Person
Education, Government & Non-Profit
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • 7+ years of marketing experience, focusing on growth and digital campaigns.
  • 2-4 years of experience in team management and leadership.
  • Expertise in audience segmentation and data strategies.
  • Proven track record in developing multi-channel marketing strategies.
  • Strong analytical skills to interpret data for actionable insights.
  • Excellent communication skills, emphasizing storytelling and relationship building.
  • Ability to collaborate across departments while managing multiple priorities.

Responsibilities

  • Develop and implement marketing strategies to enhance revenue and participation rates.
  • Utilize digital marketing tactics to increase engagement and drive sales.
  • Communicate the annual sales and promotional calendar aligning with business goals.
  • Collaborate with cross-functional teams for cohesive campaign execution.
  • Leverage storytelling through content and influencer partnerships for audience engagement.
  • Analyze campaign performance and report insights to leadership for strategy refinement.
  • Identify opportunities for program innovation and enhancement of marketing platforms.

Benefits

  • Opportunity to work with a committed team focused on children's literacy.
  • Cross-functional collaboration with various marketing and product teams.
  • Access to innovative marketing technologies and strategies.
  • Engage with a mission-driven organization with a positive impact on education.
Full Job Description
Job Description:

Position Overview:

As the Senior Performance Marketing Manager for Book Fairs you will play a crucial role in driving the redemption and perceived value of Scholastic Dollars through innovative marketing strategies, adoption and growth of the Share The Fair Program, and the scaling and utilization of eWallets by parents and families. This position reflects the expanded strategic scope and cross-functional collaboration required to enhance Book Fair Host perceptions and overall program success.

Key Responsibilities:
  • Strategic Leadership & Campaign Development:
    • Develop and execute comprehensive marketing strategies to drive improvements in Revenue Per Fair (RPF), redemption of Scholastic Dollars, participation in Share The Fair, revenue driven through OFE, and growing utilization of eWallets.
    • Utilize growth marketing tactics including digital marketing, email, paid media, on-site promotions, influencers, SMS and more to enhance engagement and drive sales.
    • Strategize, set, and communicate the annual Scholastic Dollars sales and promotional calendar, ensuring alignment with finance team and business goals.
  • Cross-Functional Collaboration:
    • Work closely with Product, Digital Services, Business Strategy, Consumer Insights, Creative, Marketing Strategy and Project Management/Operations teams to ensure seamless execution of marketing initiatives.
    • Build and maintain effective relationships across the SRE organization, internal key stakeholders as well as external vendors to ensure cohesive campaign execution, including support the execution of growth marketing deliverables, and alignment with marketing strategies.
  • Customer-Centric Storytelling:
    • Drive relevance by leveraging influencers, deploying authentic and compelling content and creative, optimized to digital platforms.
    • Identify testing agenda in partnership with Marketing leadership and build meaningful creative tests that will generate insights and learnings to help inform future campaigns.
    • Highlight success stories and testimonials to build credibility and emotional connection with target audiences including teachers, librarians and families.
  • Performance Reporting:
    • Analyze campaign performance data and report insights to executive leadership to inform future marketing strategies.
    • Optimize marketing spend based on performance and success metrics to maximize return on investment.
  • Program Growth & Innovation:
    • Identify opportunities to enhance the appeal and accessibility of the Scholastic Dollars Program, Share the Fair and eWallet through new platforms, channels, strategies and creative executions
    • Support expansion of the marketing program by staying up to date on new developments, changing capabilities, new evolution like AI, and how they can support the business.
    • Experiment with innovative, emerging marketing channels and new tactics to broaden reach and deepen customer loyalty.


Qualifications

  • Minimum of 7+ years of progressive marketing experience, including growth marketing and digital campaign management.
  • 2-4+ years of experience with people management and team direction
  • Experience with audience definitions, segmentation capabilities and 1P/2P/3P data strategies preferred.
  • Proven expertise in developing and executing multi-channel marketing strategies, campaigns and tactics.
  • Strong analytical skills with the ability to derive insights from data to drive decisions.
  • Excellent communication skills with a focus on storytelling and relationship building.
  • Demonstrated ability to work collaboratively across departments and manage multiple priorities.
  • Experience with lifecycle, email and CRM systems and strategies preferred.
  • Knowledge and proficiency in hands-on keyboard execution, including paid media, platform optimizations and budget management preferred.
  • Passion for children's literacy and commitment to Scholastic's mission.


The salary range for this position is $95,000 to $105,000 annually.

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Marketing

Location Region/State:

New York

About Scholastic

Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales. The company also has a substantial presence in television and video, licensing and consumer products, and is a leading provider of educational materials online and in print. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement.
Learn more about Scholastic
Size
6,800 employees
Market Cap
$1.3 billion
Industry
Retail & Consumer Goods
Net Income
-$61 million
Founded
1997
5 Year Trend
-1.2%
Revenue
$1.2 billion
NASDAQ
SCHL
* Ladders Estimates

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